As a handy reference for all things minor league in sports, the movie “Slap Shot” is unerring in tone and applicable across the spectrum. This is especially true when it’s revealed the hockey club is going under. “I’m doing a tribute to the team on Sunday,” sports writer Dickie Dunn confides to player-coach Reg Dunlop. “ ‘Chiefs fold: a sad commentary.’ Something along those lines.”Such columns are trotted out in the newspapers of any of a half-dozen minor league burgs every year.
The annual confluence of Hoopfest and the NBA Draft in the same week suggests an obvious marketing bonanza for the 3-on-3 carnival that has Spokane sweating up the streets. OK, maybe not. With 6,000-plus teams, you’d have to start selections the Monday after this Hoopfest to be done in time for the start of the next one. Besides, just as in the NBA – Steph Curry a seventh pick? Isaiah Thomas 60th? – the misses are bound to outnumber the hits. Need an example? Try Matt Brunell.
Let’s set the WABAC machine for the year 1982, when Spokane was feeling butt-hurt, burned and betrayed when its baseball team was spirited off to Las Vegas, and by local guys, no less. Well, sure, that was a generation and more ago, and in another era altogether when these things went down harder.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".