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Joanna Piacenza on Muck Rack

Joanna Piacenza

  • Vice President of Thought Leadership, NationalJournal's Gravity Research
Washington, D.C.
As seen in: Motherboard, VICE, Morning Consult, Religion Dispatches, WARC, Public Religion Research Institute, First Things, BlogLikes
VP @NationalJournal's Gravity Research. Expect lots of data + insights. @morningconsult @PRRIpoll alum. Lifelong 🦡.
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Articles

Republicans Without a Degree Now Trust Fox News More Than College-Educated Republicans

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By Joanna Piacenza
| Morning Consult Verified
Educational polarization has changed the Republican Party over the past decade, and now the downstream effects of that churn have come to Fox News’ audience. The network has long been more trusted among Republicans who have a college education than those who do not, but that is no longer the case.
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A Data Dive into Gen X, the Forgotten Generation

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By Joanna Piacenza
| Morning Consult Verified
There are little demographic, psychographic and usage differences that set Gen X apart from the general population A deep dive into hundreds of thousands of survey responses reveals little that distinguishes Gen X from the U.S. general population. One difference that did stand out is preferred media platforms. Gen X are superusers of Facebook Messenger and Pandora, compared to the average U.S. adult. The lack of large differences could be exactly what the generation is trying to achieve.
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Expected Viewership for Paris Olympics Equal to Tokyo Olympics

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By Joanna Piacenza
| Morning Consult Verified
Sign up to get the latest global brand, media and marketing news and analysis delivered to your inbox every morning. Americans are about as excited about the 2024 Paris Games as they were about the Tokyo Games, according to new Morning Consult research, a somewhat ominous sign for advertisers looking to make up for lackluster Olympic viewership in 2021.
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