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Articles by Julia Pedrol
Cloudbeds Observes Shift Towards Longer Stays
Cloudbeds Observes Shift Towards Longer Stays Hospitality management platform Cloudbeds has observed a moderate (1%) uptick in medium-term stays globally in 2023, accompanied by a slight decline of 2% in short stays. Hospitality management platform Cloudbeds has observed a moderate (1%) uptick in medium-term stays globally in 2023, accompanied by a slight decline of 2% in short stays.
TikTok for Hotels: 9 Best Practices & Examples to Get You Started
TikTok for Hotels: 9 Best Practices & Examples to Get You Started Challenges, trends, duets, hashtags - TikTok is taking over the social media landscape. The way people consume content is rapidly changing, with short-form videos becoming increasingly important as a research tool among travelers.
Cloudbeds Unveils Inaugural State of Hostels Report
Cloudbeds Unveils Inaugural State of Hostels Report Cloudbeds’ newly launched State of Hostels report reveals 2024 will be the year of chasing demand for hostels. The findings suggest hostels are outpacing other accommodations in terms of occupancy rates, while average daily rates (ADR) for private rooms have grown globally. Cloudbeds’ insights are grounded in data from 3,000 properties across 95+ countries in North America, Latin America, Europe, and the Asia-Pacific region.
The Beginner's Guide to Hotel Contactless Check&in & By Julia Pedrol
In today’s digital age, where convenience and efficiency reign supreme, it’s clear that the hospitality industry is evolving rapidly. One key innovation at the forefront of this evolution is contactless check&in. The technology that makes this possible isn’t just a fleeting trend; it’s quickly becoming standard practice, enhancing both operational efficiency and guest satisfaction.
Rate Yield Updates Features: March 2024
The Rate Yield development team has been busy and announce product enhancements that have been made in recent months. These enhancements are a testament to Rate Yield's unique value proposition! Market Place: The competitive set is a crucial part of Rate Yield’s algorithm. As of March 2024, you can now weigh the competitors differently by day of week. In the marketplace tab, you can now verify how recently a shop was done.
The Beginner's Guide to Hotel Contactless Check-in - By Julia Pedrol
The Beginner's Guide to Hotel Contactless Check-in - By Julia Pedrol In today’s digital age, where convenience and efficiency reign supreme, it’s clear that the hospitality industry is evolving rapidly. One key innovation at the forefront of this evolution is contactless check-in. The technology that makes this possible isn’t just a fleeting trend; it’s quickly becoming standard practice, enhancing both operational efficiency and guest satisfaction.
The Beginner's Guide to Hotel Contactless Check-in - By Julia Pedrol
In today’s digital age, where convenience and efficiency reign supreme, it’s clear that the hospitality industry is evolving rapidly. One key innovation at the forefront of this evolution is contactless check-in. The technology that makes this possible isn’t just a fleeting trend; it’s quickly becoming standard practice, enhancing both operational efficiency and guest satisfaction.
Maximizing Your Hotel's Direct Revenue by Triggering Dopamine
As a hotelier, if you’re struggling to enhance your website’s conversion rates, you’re not alone. Direct bookings are vital to maximize hotel revenue, and a crucial element in achieving this could be triggering the release of “dopamine”. In this article, we’ll delve into the correlation between positive online experiences, dopamine, and how personalization can help you create an unforgettable online experience, leading to higher conversion rates and revenue.
Black Friday 2022: 61% Increase in Website Conversion for Hotels Running Dedicated Campaigns
One of the most highly anticipated dates of 2022 has come to an end. The time of year when brands offer irresistible discounts and customers take advantage of the low prices in their favorite stores – Black Friday and Cyber Monday. No real surprise here, this date represents a golden opportunity for hoteliers to boost revenue. To understand how Black Friday affected hotel website performance, THN analyzed direct channel performance data from more than 3,000 of their hotel clients worldwide.
Netflix - What Can Hoteliers Possibly Learn From The Megabrand’s Success?
For the very few who may not know, Netflix is a media sharing and streaming service that allows its subscribers to watch a variety of TV shows, movies, documentaries and other viewable content without the burden of exterior adverts. Booming with popularity, Netflix’s growth story has been remarkable, with the company reporting to have over 182 million paid subscriptions worldwide as of April 2020.
The Hotels Network Takes Hotel Benchmarking To The Next Level With BenchDirect Pro Editions
The industry’s first direct channel benchmarking platform got an upgrade, offering hoteliers exciting additional capabilities and competitive insights. Following the successful launch of BenchDirect, The Hotels Network (THN), a full-stack direct growth platform for hotels, released the Pro Editions of its pioneering benchmarking platform.
How to eliminate OTA price undercutting on hotel metasearch
It’s a problem familiar to most hoteliers - your direct channel is visible on metasearch and you’re ready to start driving bookings, but price undercutting from OTAs is pushing traffic away from your website. With 61% of all direct prices that appear in meta auctions being undercut by at least one other OTA, this is not something you want to take lightly.
Regain control of online distribution by combatting OTA clickbait on metasearch engines
In the past few months, we noticed a substantial increase in the number of our customers experiencing challenges in optimizing their distribution effectively due to OTA clickbait marketing strategies. We have well-established strategies for identifying and targeting wholesalers leaking inventory to non-contracted OTAs who then undercut hotels and their contracted partners. But the strategy of making test reservations is irrelevant for this new challenge that our customers are facing.
eInsight CRM: New time-saving enhancements to build emails faster and simpler
The latest enhancements to eInsight CRM’s email builder, Studio, will put precious time and confidence back in the hands of hotel marketers. Built to be incredibly robust for sending, the latest enhancements to Studio will fill you with the confidence you need to get your marketing emails looking fine and sent in minutes! With 16 new pre-built content blocks that are both easy to use (and 100% customizable) and responsive, you know your emails will look great on every device – every time.
The Hotels Network named Best Technology Innovator of the Year 2021 by HSMAI Europe
The Hotels Network (THN), a full-stack growth platform, was unveiled at the HSMAI Europe Awards 2021 as the Best Technology Innovator of the Year for their first-of-its-kind hotel benchmarking tool, BenchDirect. The award was presented at the Kimpton Fitzroy Hotel as part of HSMAI’s Commercial Strategy Week, with the aim of recognizing companies that showcase innovation and adaptability, specifically through providing effective solutions for current industry challenges.
Easy and Smart Hotel Marketing Strategies for You to Follow and Bag Profits
The crowd of hotels, bars and pubs is increasing every year. And that puts up competitive stress for start-up hoteliers. It is because the already-established hoteliers in the hospitality sector have a strong customer base. And it will be difficult for beginners to do business around them with just traditional marketing. It is a competitive sector, and every brand needs to market its services and offerings to keep up with the business flow.
TravelAds Tips and Tricks to Help Boost Hotel Bookings
For the past two years, Expedia Group Media Solutions has been releasing quarterly Travel Trend Reports to share insights into global and regional trends, hoping to inform marketing campaigns as the industry rebuilds. In our latest installment, one of the key trends we highlighted is that—after two years of an unpredictable pandemic landscape—lodging performance is on the rise.
Importance of a Perfect Landing Page for Hotel
Landing page is the initial point of brand visibility for visitors for your business after they click on your business ads or published URLs. The first page that loads after someone clicks your advertised URL is called the landing page. It is different from your website's homepage or other service pages. A landing page for hotel specific is like a follow-up for the visitors to expect the fulfilment of service promises.
How can Small Hotels do Remarketing at No Additional Cost?
Small hotel remarketing is one of the online marketing techniques that has benefited the hotel industry the most. But what exactly is it? Remarketing is a technique that businesses use to target their existing customers or past website visitors. It helps drive enhanced conversions, customer retention, and upsells. If you target the visitors who showed interest in your services over your website, then there is a higher chance they will end up being your customers.
Why the media network craze is just getting started
Marriott broke ground earlier this month by launching the hospitality industry’s first media network. It is unlikely to be the last hotel owner to do so, and marketers shouldn’t be surprised if other sectors, from airlines to financial services, chase the same early-mover advantage in the months ahead. The demand for first-party data isn’t going anywhere with the death of cookies looming in 2023.
The Paradox of the Past
Everyone compares themselves against themselves. Has their weight increased or decreased? Did their number of steps increase this week compared to the previous week? Did they get more sleep last night than the previous night? Now, what if you could only compare yourself to the time during Covid when you were working from home, maybe eating too much, and exercising too little, with irregular sleeping habits.
Hyatt Selects Tambourine For Digital Marketing Services
Hyatt has selected Tambourine, the Fort Lauderdale headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, to provide three marketing programs for Hyatt hotels and resorts in the Americas. The programs will include Paid Media, SEO, and Social Media marketing services.
3 Creative Ways to Elevate Your Hotel Website Performance
Benchmarking your property against your competitors is one of the most important tools in developing a robust direct channel strategy. With real-time analytics and never-before-seen insights, BenchDirect transformed the direct booking landscape and allowed hotel brands to not only compare their end results but also gain a clear understanding of how they came to be.
What is Average Daily Rate (ADR)? And how to calculate it.
What is Average Daily Rate (ADR)? And how to calculate it. Average daily rate (ADR), one of the three key hotel performance indicators (along with occupancy and RevPAR), is the measure of the average paid for rooms sold in a given time period. The metric covers only revenue-generating guestrooms. ADR is a direct factor in revenue per available room (RevPAR), the hotel industry gold standard for measuring top-line performance in a hotel, portfolio, market segment or geographic area.
The future booking landscape: What hotel managers need to know
How can you set your hotel up for success and capitalize on the new opportunities opened up by the travel rebound? As the person responsible for managing your hotel’s daily operations and financial performance, you’re probably facing a number of challenges right now. On-going staff shortages are placing pressure on time and resources. The rapid pace of change is also making it difficult to know what direction the market is going and what you should be doing to attract guests and fill rooms.
The Truth Behind Parity Performance Affecting Conversion Rate
There is a lot of confusion about parity performance affecting conversion ratefor hoteliers. But we wanted to simplify things and help you understand the nitty-gritty elements surrounding rate parity and how parity performance can impact the conversion rate of the hotel businesses. You need to understand multiple things before we jump onto the core part. So, without further ado, let’s understand the basics. What Is Rate Parity?
How Hotel Website Can Tap Into Guest Emotions
Do you want your hotel guest experience to be top-notch? By increasing guest experience, want bookings to boost? Then you have landed on the right page! Do you wonder how to do that? Let us explain it to you. While a pleased guest may have been delighted with their stay at your hotel, this does not guarantee that they would return. If people don't connect with your brand, they may be influenced by price, location, or amenities the next time they book a stay.
The reality of your hotel audience
Today we are talking about…. The importance of knowing your true audience. You originally built your hotel, and website, with a specific audience in mind. Detailed target demographic data formed the basis for everything. The designs, the image selection, the media campaigns, all of it. But that was years ago. Are the demographics still what you think they are? In other words, Who’s actually visiting your website and booking those stays? How does the reality of your audience hold up? Are ages shifting?
The Hotels Network launches Hotelier Rates, making hotel employee rates available to every hotelier in the world
The Hotels Network (THN), a full-stack direct growth platform for hotels, has announced the launch of Hotelier Rates, the first global network of hotels providing their best deals to other hoteliers. This exciting initiative provides a welcome boost to the industry by offering hotel brands a new channel to bolster their direct bookings while granting hotel employees access to exclusive industry rates across a global network of hotels.
Loumage Suites & Spa experience 15% revenue growth with RateTiger
Loumage Suites & Spa, a premier hotel in Bahrain has been leveraging RateTiger to increase its revenue even during pandemic year. The hotel has been using RateTiger Hotel Channel Manager to manage rates and availability across various online sales channels. RateTiger’s vast network of over 450 OTAs, Metasearch, GDS and Wholesalers have allowed them to expand their distribution mix resulting in revenue growth of 15%.
The Power of Mobile in Driving Direct Traffic Conversions for Hotels
At The Hotels Network (THN), we recently partnered with Net Affinity to bring hoteliers an inspiring webinar around the power of building a robust mobile strategy to boost hotel website conversions. Special guest Deidre Featherstone, Group Digital Marketing Manager for McGettigan Hotels, also shared first-hand experience with all things mobile. Missed the webinar? Watch the recording here or read our summary of the 6 key takeaways below. 1.
Cendyn announces the launch of the Cendyn Hospitality Cloud for hoteliers looking to drive direct bookings
Cendyn announces the launch of the Cendyn Hospitality Cloud for hoteliers looking to drive direct bookings — Source: Cendyn™ Cendyn, a catalyst for digital transformation in the hospitality industry, is excited to announce the launch of the new Cendyn Hospitality Cloud, including the release of the platform’s first applications, an industry-leading website content management system (CMS) powered by Cendyn’s customer data platform (CDP), Starling.
Unique Brands Entering the Hotel Space
evo Hotel Bouldering King Guest Room — Photo by Sightline Hospitality The English Hotel King Guest Room with Clear Shower — Photo by Sightline Hospitality More and more, the hotel industry has seen unique brands try to break into the space. Wonder why? Hotels are sexy! Doesn’t everyone want to be in the hospitality business? But on a more serious note, for most brands trying to break into the hotel space for the first time, it’s all about exposure.
Important KPIs to Measure Hotel Performance
Tracking performance across your hotel, as well as within specific areas, is critical. Without performance-related information, you have no way to determine how well (or poorly) you’re performing in comparison to your competitors or to your previous year’s numbers. That information is critical for making decisions as wide-ranging as whether you need to hire more staff, if your marketing is effective and if you’re reaching your target audience.
Beaumier Hotels selects Cendyn to power their CRM
London, UK – Cendyn, a catalyst for digital transformation in the hospitality industry, announces today that Beaumier Hotels has selected Cendyn to power CRM across their portfolio of luxury hotels in Switzerland and France. Beaumier Hotels was looking for a strategic technology partner to provide a sophisticated guest intelligence and marketing automation solution that enabled them to personalize the guest journey and create tailored marketing campaigns for their hotel guests.
Boosting Direct Bookings Using Hotel Website Personalization
Providing your visitors with that perfect offer to drive direct conversions In today’s digital world, website personalization is no longer a trend, but an expectation. Consumers want to have a one-of-a-kind online experience, tailored to their tastes and likings. Think of the user experience offered by Netflix and Spotify. These online platforms have developed advanced technology to ensure their content is hyper relevant based on the preferences of each user.
Hotels Need to Measure More Than Just Revenue
Hoteliers live and breathe guest experience. That’s what we’re classically trained in, but most of that is absorbed as a soft skill or codified in an SOP paper manual. For the past couple years since the pandemic compelled our industry to automate processes, though, data science has now converged to offer us strong business intelligence tools to digitalize all these moments to propel profits and brand advocacy forward.
Boosting Direct Bookings Using Hotel Website Personalization
Imagine you’re trying to book a stay at a hotel and the website keeps showing you irrelevant deals and promotions, frustrating right? For example, do you really think a couple searching for their ideal honeymoon stay wants to see a family package? Probably not, and most likely they will leave your website to look elsewhere for a more relevant offer. In today's digital world, website personalization is no longer a trend, but an expectation.
The 6 Quadrants of GOPPAR
GO PAR is the new and exciting measurement everyone is talking about in the hotel business. But let’s be honest. It is a bit of a stretch to comprehend. It is a little more complicated than REVPAR. Why you ask? Well, REVPAR has two components: occupancy and rate. That is all you need to square the calculation. GO PAR has six components and I am going to lay them all out here. A big part of the struggle people have is the idea that GO PAR is an accounting thing.
Benchmark your hotel booking engine performance
A question that comes up time and again when the Triptease team speaks to hoteliers, is what a good hotel booking engine conversion rate looks like. While every business is different and there can never be a ‘best' booking engine for hotels, taking a look into typical conversion rates can offer some guidance. Fortunately, tracking customer booking behavior on over 10,000 hotel websites globally puts us in a unique position to be able to analyze exactly this kind of data.
10 Direct Channel KPIs Every Hotelier Needs to Know
Direct bookings are essential for hotel brands to be successful, yet performance management of this channel is sometimes insufficient. Data analytics can help you better understand your direct channel performance, but the true value comes from being able to compare your brand to the market to identify opportunities for growth. With hotel benchmarking, hoteliers are able to use valuable competitive insights to make better-informed decisions and take action where it matters most.
Master your hotel commercial strategy - Predicting demand & pricing correctly
The hospitality industry has changed and hoteliers need to adapt - efficiency is now vital. It is shortsighted at best - damaging at worst - to think that commercial teams can continue to work in silos. To knit commercial teams together for optimal efficiency you need a holistic commercial strategy that is supported by the four pillars of: predict, price, distribute and analyse.
The Importance of Hotel Benchmarking
Hotel Benchmarking: The Basics Explore key pointers within hotel benchmarking that will bring success to your business. Hotel benchmarking, what a powerful decision-making tool! But, are you confident in using this knowledge to boost your business? Are you comparing your hotel’s relevant metrics to others? Are you obtaining the benchmarking results that your business needs to be able to grow your direct bookings? If you’re not 100% confident with your answers, keep on reading.
An Introduction to Hotel Benchmarking | By Julia Pedrol – Hospitality Net
Perhaps you’ve heard about hotel benchmarking but are not quite sure where to start. How do you define a compset? What kind of metrics can you compare? How should you go about interpreting the results? We’re going to dig a little deeper into all of these points but first, let’s think about why benchmarking your hotel’s performance makes a lot of sense.
Impacto del Black Friday 2020 en la hospitalidad
En los últimos años, Black Friday se ha convertido en una fecha clave en el calendario de cualquier hotelero. Una ocasión en la los viajeros esperan encontrar ofertas y descuentos exclusivos y, a pesar de estar viviendo uno de los tiempos más complicados de la historia reciente, este año no ha sido una excepción.
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