Mark Jones is the CEO and Founder of Giant iTab, and has been on the judging panel of the UK Digital Experience Awards for the last four years. In this role, he has seen some of the most progressive innovations in the industry, and in an exclusive article for CXM he offers insight into what he thinks makes a great Digital Experience…In my opinion innovation in Digital Experience industries should be seamless – almost unnoticeable until further reflection is called for.
It can be a very worrying time for parents, carers and guardians when children are unwell - because it can mean lots of tricky decisions and problems. Does your child need to go to the doctor? Do they need some form of medication? If they are struggling to keep down food, how can you make sure they get the sustenance and nutrition they need. And, of course, one of the biggest dilemmas comes in figuring out if you should keep your child off school.
This article is part of CMO.com’s November series about commerce and consumerism. Click here for more. Thousands of posts hit Facebook every second, and the Explore Feed could soon reduce organic reach to a thing of the past. So how can companies dominate social media without making a massive marketing spend? Just take a look at how Lush Cosmetics is getting its story out there, with zero external advertising dollars.
"Beer drinkers are becoming increasingly adventurous as they explore beer-food pairings, dip their toes into different beer choices, and use beer as a way to elevate times of relaxation and fun, such as travelling and Sundays" Is an actual intro to a press release I just received
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".