I came late to television. I was five when my neighbor in Santo Domingo bought the first set on our street, the first I’d ever laid eyes on. I can still see it in my mind’s eye: a small color TV with long insectoid antennae; an alien device to a kid who had spent most of his childhood with no running water, who considered watching goats climb onto cars and houses serious entertainment. Maybe I would have been O.K. if I’d seen anything else: the news, a variety show, a political debate.
In the early nineteen-eighties, my uncle Lucho had a Sunday-night soccer radio show in a small town several hours south of Lima, Peru. On game days, he would take a bus up to the city with a tape recorder, and when he didn’t have enough money for a ticket he would go to my cousins’ house and watch the match on their color television. He would insist on having the volume off while he narrated the plays into his recorder, turning the sound up occasionally to get some authentic stadium ambi.
Last fall, my wife, Emily, and I enrolled our five-year-old son in a public school in Washington Heights. A few days before kindergarten began, parents were summoned to the school to fill out a stack of paperwork roughly the size of a mortgage application. We offered up our home address, cell-phone numbers, e-mail addresses, and a list of approved family members who could pick up our son. We downloaded ClassDojo, an app that allows teachers to send photos directly to parents.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".