Justin Pearse on Muck Rack

Justin Pearse

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London, United Kingdom
As seen in: New Digital Age, The Guardian, The Drum, Campaign (UK), Ecommerce Age, easyequities.co.za, Retail Media Age
Partner at @BluestripeGroup. Editor New Digital Age, (@NewDigitalAge1). Formerly Digiday, The Drum, New Media Age
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Articles

From aisles to algorithms: Insights from Kimberly Clark, PMI, PHD and IAB UK

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By Justin Pearse 
| Retail Media Age
Retail media is no longer a minor line item. It is one of the fastest-growing channels in digital advertising, expanding at 17% year on year and expected to hit £8.6 billion in spend by 2030 within the UK alone, according to IAB UK figures. But with that growth comes fragmentation, siloed measurement, and pressure to prove real business outcomes. Those were the tensions at the heart of a panel discussion at Programmatic Pioneers, where RMA sister title New Digital Age was lead media partner.
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Ana Mourao on why marketers must lead the martech conversation

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By Justin Pearse 
| New Digital Age
Ana Mourao is a Global Senior Manager CRM and Customer Data of Marketing Technology at Stanley Black & Decker, where she focused on building scalable martech operations and customer data strategies across international markets, including four FORTUNE 500 companies.Originally from Brazil and now based in South Florida, she writes extensively about AI, marketing operations and experimentation. How did you first get into martech and digital marketing?
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Why the divide between adtech and martech is disappearing

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By Justin Pearse 
| New Digital Age
For years,adtech and martech have operated in parallel. Both disciplines have been focused on understanding and engaging the same consumer, yet often through different teams, platforms and approach to data. According to Matt Pilgrim, EMEA Partner Development Lead, Adtech and Martech at Snowflake, that separation is becoming increasingly difficult to justify.
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