The internet has been destroying and reconstituting the media for more than two decades: first, slowly and in parts; now, quickly and totally. For readers, viewers, and passers-by, it’s been strange. And interesting! But working on the internet — an internet increasingly consumed and managed by a few centralizing powers — has never been more disorienting. Got friends who work in the media? Take them out for a drink! Work in the media? Take yourself out for a drink!
If you buy a 3G iPad, you'll be able to purchase data, month by month, from AT&T. Neat! But you already pay for unlimited data access on your iPhone, also from AT&T. So why not have one plan, for everything?This is exactly why the 3G model is the iPad to buy, unless you're positive it's never…Read more This isn't a rant about iPad data or AT&T, because if anything, the iPad's contract-free data plans represent progress, albeit in a very specific way. No, I'm talking about something bigger.
Lately this moment in the American service industry feels somewhat distant. It was a response to a different time: Retail and service jobs were on the rise, both in objective terms and in their share of the total work force. From 1989 to 1999, while the economy lost more than 1.4 million manufacturing jobs, it gained more than twice as many in retail alone.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".