Kyle Caldwell on Muck Rack

Kyle Caldwell

Verified
London
As seen in: MSN, MSN UK, The Telegraph, Yahoo, AOL UK, RealClear Markets, Interactive Investor International, The Herald Port Elizabeth, Investment Week, MoneyWise UK and
Collectives Editor ✍️ interactive investor @ii_couk Dad of two 👦👶 and 🐱owner. Scouser down south. Ex @moneyobserver, @MoneyTelegraph & @investmentweek
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Articles

How to win the Super Bowl

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By Kyle Caldwell 
| wizardofads.org
You catch more flies with honey than you do with vinegar. In media buying, treating your vendors, especially your sales reps, as partners, rather than opponents, will help you supersize your media buy beyond the amount you spend for the ads you purchase. To get the best deal on your ad buy, you need a solid plan of attack. The best deal comes from the right fundamentals. Being a grinder is a shortcut for the unprepared. This is because most media companies have more to give you than just ad time.
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How To Die From Advertising: One, Zero, Minus One

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By Kyle Caldwell 
| wizardofads.org
Sorry, in many cases, spending a bunch of money on advertising is going to kill you. Unless… (You knew this was coming) Unless you are capable of supporting 3 things that will make it work. It’s not gloomy or scary. Just do some things right, and it works every time. Buying a schedule of airtime is easy. Making it worth the expense is what separates the wheat from the chaff. Here are 3 simple ideas you must take into account. Funny how these simple notions get lost in the process.
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‘How can I enjoy a monthly income without eating into my £95k pension?’

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By Kyle Caldwell 
| MSN
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