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Kaare Eriksen

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Los Angeles
As seen in: Variety, IMDb, MSN, Yahoo Entertainment, Yahoo Canada, Yahoo News Malaysia, Aol, SFGate, Flipboard, Yahoo Sports Canada, Yahoo and
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LISTEN: Why Hollywood is Increasingly Leaning on Gaming Platforms to Promote Movies Original

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By Kaare Eriksen Verified
| Variety Verified
As the 2026 box office finishes its spring run with “The Super Mario Galaxy Movie” on top and a controversial Michael Jackson film nabbing a record opening for a biopics, no one can argue that transmedia isn’t a key strategy for Hollywood. Nic Hill, co-founder and chief innovation officer at creative agency Sawhorse Productions, knows this all too well.
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LISTEN: Why Hollywood Is Increasingly Leaning on Gaming Platforms to Promote Movies

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By Kaare Eriksen Verified
| Flipboard
MA flipped this story into CULTURE TRACKING 5.1.26•10h General Trends An article examining Hollywood’s growing shift toward gaming ecosystems as a source of original content, rather than simply adapting existing titles. Increasingly, producers are looking to platforms like Roblox and Fortnite not just for recognizable IP, but for the creators and story worlds already thriving within them.
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LISTEN: Why Hollywood is Increasingly Leaning on Gaming Platforms to Promote Movies

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By Kaare Eriksen Verified
| Flipboard
4 hours ago "It almost feels like we're going in reverse." The U.S. Supreme Court continued its attack on the Voting Rights Act (VRA) on Wednesday, with a ruling on the 1965 civil rights law that will have major implications for racial discrimination. Specifically, the court's conservative majority ruled that …
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