Kachelle Pratcher on Muck Rack

Kachelle Pratcher

Chicago
As seen in: Ebony, Essence, Inc., NewsNation, Medium, Yahoo Life, Business Insider, Yahoo News Malaysia, Aol, inc.com., Flipboard, Business Insider Deutschland, Yahoo, WLBT-TV (Jackson, MS) and
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Articles

I'm a single woman who grew up shopping at Aldi. Here are 11 items I always add to my cart. Original

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By Kachelle Pratcher
| Business Insider Verified
Aldi has been a staple in my family for as long as I can remember. When I was a kid, my family went there for great deals on store-brand items. But now that I'm an adult, I visit the store every two weeks to stock up on a mix of my favorite Aldi products and name-brand options. As a single woman who works full-time as a TV news producer and teaches journalism part-time, I don't do a ton of cooking. But luckily, I'm always able to find quick meals and reasonably priced snacks at Aldi.
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Meta Put Kylie Jenner’s Voice in Its AI Glasses. It’s a Smart Lesson in Customer Acquisition

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By Kachelle Pratcher
| Inc. Verified
The built-in distribution is way more than a celebrity endorsement. On Tuesday, Meta launched Meta Glasses, the company’s first AI-powered smart glasses under its own brand name, starting at $299. Unlike its existing Ray-Ban Meta and Oakley Meta lines, these carry no designer label. There are three styles at launch. One of them, Meta Glasses by Kylie, was co-designed with Kylie Jenner and comes with the option to use her voice as the on-board AI assistant, starting at $399.
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Coach Just Launched a Gen-Z Storytelling Platform That Can Teach Every Founder a Branding Lesson

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By Kachelle Pratcher
| Inc. Verified
This isn’t a campaign. It’s a cultural shift with a handbag in it. This month, the premier handbag line, Coach, launched &Coach, an always-on content series built around Gen-Z creators, cultural voices, and unfiltered personal moments. The brand launched dedicated @and.coach accounts on Instagram and TikTok to house the platform, with an ambassador lineup that includes Charli XCX, Malala Yousafzai, Paige Bueckers, Angel Reese, and Toni Breidinger, among others.
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