THE public display of a sign bearing the message “Stop Eating” during an international cricket match was deeply insensitive and disgraceful. Our media platforms, encompassing broadcast, digital and print media, propagate derogatory terms such as ‘aloo’, ‘mota’, ‘gainda’ and baby elephant targeting cricketer Azam Khan. This weight of words lies not only in their literal meaning but also in the emotions, intentions and impact behind them.