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Kajari Goswami on Muck Rack

Kajari Goswami

Verified
(She/Her)
New Delhi
As seen in: DNA India, MSN India, India Today, INDIA TV, Retailer
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Articles

Why Beauty Brands Continue to Prefer Physical Stores in India's Shopping Malls?

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By Kajari Goswami Verified, Saptopriya Ghosal
| Retailer Verified
Beauty Brands and Quick Commerce: Why Is It A Winning Formula for Growth? Follow Us The Gross Merchandise Value (GMV) of the Beauty and Personal Care category on quick commerce platforms has grown 22.5 times between 2022 and 2025, making it one of the fastest-growing segments in the quick commerce market. Even the beauty, fashion, wellness and personal care industry is also experiencing this shift. Almost all brands are now adopting an omnichannel approach.
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Beauty Brands and Quick Commerce: Why Is It A Winning Formula for Growth?

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By Kajari Goswami Verified, Saptopriya Ghosal
| Retailer Verified
Top 8 Body Mist Brands Winning India's Everyday Fragrance Market Follow Us India's fragrance market has evolved rapidly from a niche luxury category to on of country's fastest growing beauty and personal care segment. Social media influence, rising awareness of personal grooming, increased disposable income, and the emergence of affordable premium brands are some of the factors that greatly expanded the usage of fragrance. Fragrance has become more than just a wearable on special occasions.
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From Zudio, SNITCH, to XYXX: Top 5 Indian brands for affordable fashion

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By Kajari Goswami Verified, Richa Fulara
| Retailer Verified
Why the Perfume Sector Is India’s Next Big Consumer Opportunity Follow Us The fragrance and perfume business in India is quickly becoming one of the most interesting growth stories in the consumer goods industry. What was previously a small sector dominated by deodorants and occasional purchases has evolved into a dynamic and aspirational category, driven by rising earnings, digital disruption, and shifting lifestyle preferences.
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