Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. How often do you genuinely feel like a piece of technology could change how your entire business operates, not incrementally, but structurally? For most leaders, the answer is probably "not often." The hype around AI has been loud. Many executives have chased "the next big thing" before, only to end up with costly experiments and very little impact.