It's not often that family businesses turn into giant multinational brands, but in the case of ice cream behemoth Baskin-Robbins, easily the largest and most recognizable ice cream chain in the world, it really was that simple. After serving in World War II, two Southern California brothers-in-law decided to enter the scoop business - and the result is an empire built on small pink plastic spoons. In 1945, Irv Robbins opened Snowbird Ice Cream in Glendale.