The clementines that Avi Schwartzer picked from his backyard tasted disappointingly bland. As a computer scientist then working as R&D manager at Hewlett-Packard in Israel, he figured there must be a tool or app to help determine, on the spot, a fruit’s quality and ripeness. He discovered only “lots of scientific instruments” that each provide little pieces of this puzzle, necessitating further analysis and interpretation.
Since the first half of the 20th century, Israeli agricultural wizards have been partnering with Mother Nature to bring new fruit and vegetable varieties to the global market, from vividly colored squash to seedless peppers. Every year, Israel exports more than $2 billion worth of produce – tomatoes are its fourth-largest commodity — and is among the world’s top developers of better-looking, better-tasting, disease-resistant and more nutritious varieties.
This past year’s erratic and violent weather is only a small taste of what’s to come, climate scientists predict, as the impact of global warming starts to hit. Weather will become more unpredictable, flooding will become even fiercer, and droughts and famine more widespread as land increasingly gives over to desert. With desert covering a large part of its surface, Israel has had to quickly develop solutions for its lack of arable land and potable water.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".