Graeme Lambert is the Global Head of Product Communications for Polestar, the premium electric car brand that sprang from Volvo in 2017. With its newest model, the Polestar 5 premium sedan, about to enter showrooms in Europe and the U.S., Graeme wanted to introduce the Polestar 5 to the world in a way that highlighted the car’s advanced features, performance capabilities, and its real-world functionality as a luxury grand tourer. Graeme’s solution?