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Karl Kangur on Muck Rack

Karl Kangur

  • SEO/Marketing Speaker and Author, Freelance
  • Director of Marketing, Smash Digital
Chiang Mai
As seen in: Forbes, HuffPost, Thrive Global, Martech Series, Advertising Week, PR Daily, Digital Commerce 360, Dreamgrow, Global Trade Magazine, SPN News and
Host of Chiang Mai SEO Conference & SEO Estonia. AI & SEO agency over at Smash Digital.
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Articles

The Regulatory Reality of Selling Products Internationally

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By Karl Kangur
| Global Trade Magazine Verified
Selling products internationally opens the door to new customers, but it also introduces a completely different set of rules. Many businesses focus on translating product pages, accepting local currencies, and finding reliable shipping partners. Those tasks matter, yet they don’t determine whether a product can legally enter a market or stay on sale once it arrives.
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What the Rise of Direct-to-Consumer Brands Means for Global Trade Infrastructure

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By Karl Kangur
| Global Trade Magazine Verified
The conventional consumer goods supply chain had a clear logic to it. Manufacturers produced in volume, sold to importers, who sold to distributors, who supplied retailers, who dealt with customers. Global trade infrastructure grew around that sequence, with ports, freight networks, customs processes, and warehousing all calibrated to move goods in bulk through predictable intermediary steps. Read also: Trade Finance, Risk Management, and Global Payments That sequence is breaking down.
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How High-Performing Websites Remove Doubt Before the Click

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By Karl Kangur, SEO Estonia
| Advertising Week
By Karl Kangur – Founder, SEO Estonia Conversion rate optimization is a key aspect of any success-oriented business strategy. However, to reach conversion rates that exceed industry averages (for reference, the median CR in 2024 stood at 6.6%), you need to focus on what matters the most in the buyer’s journey. And that’s brand trust. According to consumer behavior research, shoppers consider brand trust to be as impactful as price and product quality when making buying decisions.
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