Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Kate Waters
The power of what endures: 70 years of TV advertising
Sign in to continue Email address Password Stay signed in Limited free articles a month Free email bulletins To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global...
Selling TV advertising in 2024 and beyond - RTL AdAlliance
Author Director of Client Strategy and Commercial Marketing ITV In this exclusive interview, Kate Waters, ITV’s Director of Client Strategy and Commercial Marketing, shares insights on the evolving TV advertising landscape. She discusses outcome-based products, TV ads’ impact on price elasticity and search behaviour, and the future of BVOD. Kate also highlights ITVX’s unique content and public service ethos.
A day in the life of a Masters of Internal Communication Management Student Kate Waters
I’m writing this at 9pm on a weekday evening. It’s a few days until my next deadline, and my phone is buzzing with Whatsapp messages from my coursemates (who have now become friends). This week, we’re analysing examples of leadership communication, using everything we’ve learnt about rhetoric and discourse analysis. It’s fascinating stuff, but I’m tired - it’s only 10 days since we submitted our latest 5,000 word assignments.
Embrace the paradox to become a better leader
People are more creative and successful and satisfied in their jobs when they both experience tensions and adopt a paradox mindset.
Biden’s anti-monopoly crusade won’t fix our economic woes
The tools that tamed corporate monopolies a century ago will not save us today and creating more competition will not help.
Focus on execution for digital transformation at scale
Most business leaders recognize the need to transform their organization using digital technology, a need that’s been heightened by COVID-19. However, very few organizations will ever pull off a successful digital transformation. Up to 90% of these change programs will fail. But it’s not because of technology, it’s more because of people, processes and culture.
A Business Model that Allows Restaurants to Break-Even or Better in a 50% Capacity World
The bad news: It is estimated that, by year’s end, the restaurant industry could face a loss of $240 billion. A survey conducted by The National Restaurant Association found that 75 percent of operators believe that they will not be profitable within the next six months. The good news: RESTAURANTS Act—proposed legislation that would create $120 billion in grants for small local restaurants and bars.
Best 50 New Concepts in Experiential Dining
Disclaimer: This list does not pay homage to our traditional 24/7 diners or mom + pop cafes. The stakes are higher than ever as customers are demanding more than a waiter placing their meal in front of them with a smile and a “Is there anything else I can get you in the meantime?”. Actually, since you asked, yes there is.
Five Strategies for Creating a Successful Experiential Entertainment Concept
Welcome to the Experience Economy The experience economy has arrived and Millenials are in the driver’s seat. According to a recent Harris Poll survey, over seventy-five percent of Millennials would rather purchase an experience than a fungible good. With Millenials making up two-thirds of the working population in the U.S., their thirst for experiences is a trend restaurants cannot afford to ignore. So, what exactly is an “experience” and how can you sell it?
Explorify: Bringing Out the Scientist in Kids
This case study shows how Wellcome, a scientific research charity, used a commercial approach to launching its new science education platform and successfully gathered interest from teachers in the UK. Charities & voluntary organisations Educational, universities United Kingdom Strategy Brand: ExplorifyClient: Wellcome This was a brief rooted in transformation. It was a planner's dream brief. It was an opportunity to see how far the role of planning could stretch.
APG Creative Strategy Awards: What the judges are really thinking
This week John Bizzell, WARC’s awards lead, talks to Martin Beverley, chief strategy officer at adam&eveDDB and Kate Waters, director of client strategy and planning at ITV. Creativity & effectiveness Account planning, strategic planning Role of the planner, strategist Strategy 02:39 – The strategist’s fingerprints – celebrating the strategist’s role in successful campaigns. 13:00 – Unexpected connections – identifying game-changing ideas.
Behavioural economics: Habits, experiments and advertising creative
Looks at how businesses and brands can become part of consumer habits or shift them from default biases or status quo decisions in their creative and content output.
Growing by growing distribution
Growing by growing distribution Kate Waters and Byron Sharp Advertising is a weak force in the sense that it doesn't have the ability to change opinions the way that recommendations from family and friends (and even authority figures) can. Growing by growing distribution Kate Waters, NowByron Sharp, Ehrenberg-Bass Institute How does advertising work? The purpose of brand advertising is to affect the buying behaviour of consumers. Don't let anyone tell you otherwise. The billions of dollars spent...
BERNIE SANDERS GUIDE TO POLITICAL REVOLUTION
The liberal firebrand belabors corrupt government policies, fingers corporate bad behavers, and lays out his legislative agenda in this young readers’ edition of Our Revolution (2016). The author twice mentions that he drew more young voters in the 2016 elections than either of his rivals, but if he expects this mix of talking points, statistics, and campaign rhetoric to fire up readers of pre–voting age he needs another think.
Waters Named Treasurer of CUPA Chapter, Elliot to Present on Talent at Conference
Kate Waters, human resources specialist, was selected as treasurer of the Eastern Pennsylvania, New Jersey, and Delaware Chapter of College and University Professional Association for Human Resources (CUPA-HR). An honor normally reserved for high-level HR professionals, the appointment is a recognition of Waters’ drive and professionalism. Additionally, Senior Human Resources Specialist David Elliot will lead a session at the annual CUPA-HR conference in San Diego from Sept. 16 to 18.
THE HEART OF EVERYTHING THAT IS
In 1868, Red Cloud, a respected Oglala chief, led an intertribal war against the U.S. Army and won. Waters’ adaptation reiterates the subtitle’s claim that it's an untold story (“his story has long been forgotten by conventional American history”), though this is far from the first book about him, and contemporary tribal nations honor his legacy. Unfortunately, this book’s outsider perspective is all too evident.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Kate
Contact Kate, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack