So Google did it. Alphabet, the holding company of Google, just announced its 2015 fourth quarter earnings at USD $8.67 per share on revenues of USD $21.33 billion, a profit so good that it sent the company’s market capitalization soaring above that of Apple’s, claiming the title as the world’s most valuable company. It is an even more staggering, almost absurd, development when considering the enormity of other corporate behemoths in the top league.
This week, e-commerce giant Amazon completed its acquisition of Whole Foods, an upscale supermarket chain in the US. Almost immediately, consumers felt the Amazon effect: prices were slashed as much as 43 per cent on the first day. Once nicknamed the “whole paycheck” for its exorbitant prices, Whole Foods has been transformed overnight and now brings health food to the masses – organic avocados, responsibly farmed salmon, and animal welfare-rated lean ground beef – under its new owner.
It's been a busy week for . On Tuesday, Netflix found itself cornered by Disney, who announced it will remove its movies from the streaming behemoth by launching its own direct-to-consumer services. That means future smash hits such as Toy Story 4 and Frozen 2 scheduled in 2019 will only be available on Disney’s own platform. This is a blow to Netflix, but it also comes at a time when the company is building an enviable position based on original content.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".