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Articles by Katherine Calvert
Literatur und Abtreibung. Von der Romantik bis zur Gegenwart
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The historic German housewives who laid the groundwork for today’s tradwives
By Katherine Calvert, Leverhulme Research Fellow, Imperial and Weimar Germany, University of Leeds Over the past few years, “tradwife” content has moved from niche corners of social media into mainstream cultural debate. Tradwives present themselves as embracing a “traditional wife” lifestyle centred on domesticity, motherhood and clearly defined gender roles within marriage.
The historic German housewives who laid the groundwork for today’s tradwives Original
Over the past few years, “tradwife” content has moved from niche corners of social media into mainstream cultural debate. Tradwives present themselves as embracing a “traditional wife” lifestyle centred on domesticity, motherhood and clearly defined gender roles within marriage. This content is typically framed through curated images of homemaking, hyper-femininity and nostalgic visions of family life.
Council Post: Five Customer Experience Trends To Embrace In 2022
Katherine Calvert is the CMO at Khoros, where she is responsible for designing and delivering on the company’s global marketing strategy. getty With 2021 behind us, I can’t help but feel a sense of deja vu. This time last year, I was filled with confidence that 2021 would be the year we got back to normal — a new normal, maybe, but I certainly thought it would be more like the “before times” than not.
4 musts for the travel industry to ensure your CX flies first class
Planning a trip this year? Airports look different—and not only because of mask mandates. Traveling was a stressful adventure even before the pandemic. Now, health concerns, behavior expectations, increased travelers, labor shortages, and constantly changing policies and norms have dramatically increased that stress. Travelers have many new questions they need answered before confidently booking those trips we’re all desperate to take.
Three steps to building customer trust and creating brand loyalty
Customer trust makes all the difference in building lasting brand loyalty It’s becoming harder than ever to build a loyal, long-term customer base in today’s world: barriers to entry are low and technology is cheap. It’s no longer enough to differentiate on the bells and whistles of the product or service your brand offers. Today’s customers want more: a true connection with the brands they patronise.
Why Being Human Is Your Brand's Biggest Asset
To succeed and earn consumer trust, your brand needs to act and sound more human. The key is to develop an authentic voice and make personal connections. At Khoros, we help our clients do this through our customer experience platforms. But it doesn’t take innovative technology to genuinely engage with your customers. Here are three ways you can develop strong human connections with your consumers that will create value over time.
Grading Austin City Limits Best Performances, From Jay-Z to Chance the Rapper
Last weekend, I headed to Austin, TX with RedBullTV to attend the first round of Austin City Limits. Rather than boring you with a straightforward account of the festival and what Austin is like (it’s a vibe), how many flower crowns I saw (not as many as Coachella, tbh), or how many wasted people I witnessed attempting to rap along with Jay-Z and completely blowing it, I’ll give you what you want—footage of performances.
What a Sneaker Press Trip Is Really Like
On the flight from JFK to LAX, I was a little wary wondering what kind of people would be joining me on my first sneaker press trip. Would we have anything in common other than the the goal of heading to Coachella with Reebok to celebrate the brand’s Classic Leather silhouette? Would they be people who take shoes way too seriously? Maybe they would be the types who line up for 17 hours outside of Supreme in the pouring rain.
The Best Reality TV Villains Ever
It happened pretty naturally. With the advent of reality TV came the reality TV villain. Because of course—just as every story has a hero, each one has a villain. But whereas the villains of Marvel movies and the like last a short while and exist solely to illuminate the prowess of the hero, over the years, the reality TV villain became the main draw. People weren't tuning in because they wanted to see Judd and Pam develop their relationship—they were tuning in to see Puck spit on people.
The Definitive Ranking of the 'Jersey Shore' Cast
For three years and six seasons, MTV's hit reality television show Jersey Shore was must-see TV. Taking a group of mostly-Italian twenty-somethings and dropping them into a house on the Jersey Shore was a recipe for disaster, and a ratings bonanza.
Someone Knows Nothing About LeBrons Ranks Every Nike LeBron
This year, LeBron James signed a lifetime deal with Nike, meaning that it isn't likely his Nike LeBron line is going to end anytime soon. It's already the longest running Nike Basketball signature line out there, with 13 flagship sneakers and a good number of spin-offs releasing to date. What are the highlights of the Nike LeBron line so far? Which pairs deserve to be retroed the most when that inevitably happens years down the line? We've ranked all 13 Nike LeBrons.
13 'VIEWS' Lines You Can Use on Instagram Right Now
After spending the last 14 hours listening to Drake’s highly anticipated album, VIEWS, here are a few takeaways: “Childs Play” is too crazy, Drizzy may or may not be my soulmate after shouting out the Cheesecake Factory, and holy shit, there are a lot of Instagram caption-worthy lines. We've done the sifting for you: these are the lyrics you should add to your Instagram arsenal ASAP.
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