Kathleen Wilson on Muck Rack

Kathleen Wilson

Lexington
As seen in: CNN, MSN, USA Today, Yahoo News, Yahoo Finance, JSTOR Daily, Taylor & Francis Online, The Conversation, The Mercury News, Milwaukee Journal Sentinel and
Experienced PR pro @TierOnePR, wine hobbyist and member of #RedSoxNation. Clients include Ally Financial, GHX, Prophix, Tango Analytics, SecZetta

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Articles

How to Measure Earned Media: 3 Critical KPIs

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By Kathy Wilson, Kathleen Wilson
| wearetierone.com
Topics: Earned Media Relations, Measurement and Analytics To build a meaningful earned media measurement process and program, you first have to know what success means to your business. Identifying your key performance indicators (KPIs) is an essential step towards establishing a baseline for the growth and progress of your earned media program.
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Is a Non-Deal Roadshow Right for Your Publicly-Traded Company?

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By Kathy Wilson, Kathleen Wilson
| wearetierone.com
Topics: Planning, Industry Analyst Relations After nearly disappearing during the pandemic and the period of market volatility that followed, Non-Deal Roadshows (NDRs) are back on the agenda for many public companies. As investor engagement bounces back and management teams look for sharper ways to articulate strategy amid heightened scrutiny, NDRs are once again proving their value as a relationship-building and education tool.
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How Independent Media Is Transforming Earned Media

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By Kathy Wilson, Kathleen Wilson
| wearetierone.com
Public relations has always been about one thing: helping brands, people, and organizations get noticed in the right places, with the right messages. For decades, that meant securing a story in a top national newspaper, a segment on broadcast TV, or a feature in a trade magazine. But today, the media world looks very different. Audiences are scattered across podcasts, newsletters, blogs, social platforms, and independent outlets.
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