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Kathleen Wilson on Muck Rack

Kathleen Wilson

Lexington
As seen in: CNN, MSN, USA Today, Yahoo News, Yahoo Finance, JSTOR Daily, Taylor & Francis Online, The Conversation, The Mercury News, Milwaukee Journal Sentinel and
Experienced PR pro @TierOnePR, wine hobbyist and member of #RedSoxNation. Clients include Ally Financial, GHX, Prophix, Tango Analytics, SecZetta

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Contact Kathleen, search articles and posts on X, monitor coverage, and track replies from one place.

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Articles

Measuring What Matters: A Guide to Brand Trust in the Age of AI

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By Kathy Wilson, Kathleen Wilson
| wearetierone.com
Today’s landscape demands that marketers redefine search, creativity, production, and most importantly, measurement. How we quantify meaningful earned media efforts is the most significant evolution in the AI era. The metrics of the past are no longer enough to prove success when AI is disrupting the way people interact with brands and content.
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From Playbook to Practice: Crisis Simulations for Financial Services and Fintech Firms

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By Kathy Wilson, Kathleen Wilson
| wearetierone.com
In financial services and fintech, trust isn’t a soft metric. It’s the heart of the business. Clients hand you their money, their data, and their confidence. Investors watch your stability in real time. Regulators expect precision and accountability. And when something goes wrong, markets don’t wait for a prepared statement. That’s why crisis communications can’t be treated as a messaging exercise alone. In this sector, reputation isn’t won by the right message.
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How to Measure Earned Media: 3 Critical KPIs

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By Kathy Wilson, Kathleen Wilson
| wearetierone.com
Topics: Earned Media Relations, Measurement and Analytics To build a meaningful earned media measurement process and program, you first have to know what success means to your business. Identifying your key performance indicators (KPIs) is an essential step towards establishing a baseline for the growth and progress of your earned media program.
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