When people in the publishing industry say a book is “orphaned,” they mean its editor left before it was finished — quit Random House for HarperCollins, quit Penguin for Knopf, quit the book business altogether. It’s a handy term (not least because it happens all the time), but I wish it weren’t already taken, because it’s precisely the word we need to describe the stranger, rarer, sadder phenomenon suffered this month by Anthony Shadid’s House of Stone.
I am looking for a book I can give to my father. He’s a very intelligent man who likes motorcycles, making (and drinking) beer, cooking and politics. I’d like to get him an interesting nonfiction book that will engage him intellectually, but this can be challenging because my father is also a fan of conspiracy theories. You name the theory, he believes it: chemtrails, anything about the Clintons, climate change is a hoax, vaccines cause autism, the mainstream media is lying to us. You get the point.
Consider the yeti. Reputed to live in the mountainous regions of Tibet, Bhutan, and Nepal. Also known by the alias Abominable Snowman. Overgrown, in both senses: eight or ten or twelve feet tall; shaggy. Shy. Possibly a remnant of an otherwise extinct species. More possibly an elaborate hoax, or an inextinguishable hope. Closely related to the Australian Yowie, the Canadian Nuk-luk, the Missouri Momo, the Louisiana Swamp Ape, and Bigfoot.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".