Every time The Observer publishes something about the MTV reality show “Siesta Key,” two things happen: The article becomes one of our top stories online, and we get loads of comments, mostly asking why we write about it and saying no one cares. You can see how the two are contradictory. To fully understand the “Siesta Key” question, and fully answer why we write about it and explain what we’re writing, let’s go back to the beginning.
The feelings are all too familiar. Another school shooting. Another disturbed shooter. Another body count of lives over before they really began. The questions that follow are also all too familiar. How did the shooter get the guns? Should we allow weapons like this? Didn’t anyone know he was capable of this terribleness? What can we do to keep our schools safe? It didn’t take another school shooting to make the last question relevant in our community.
Keep your reins straight. Grab with your knees. Lean over the ball. Head down. Keep the ball in front of you. Don’t cut off the line. My head was full of tips and instruction as I tried to do something that sounds simple, but I assure you, is not: Hit a ball with a mallet while riding a horse. I grew up on horses on a family farm in Kearney, Neb. From the time I was old enough to sit up, I was plopped on a horse. They do not intimidate me. Taking a polo class should have been no sweat. Show up.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".