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Kathy Haley on Muck Rack

Kathy Haley

Ardmore
As seen in: TVNewsCheck, NetNewsCheck
Co-founder and publisher, NewsCheckMedia LLC
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Articles

6 Reasons Why You Need a Digital Media Strategy

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By Kathy Haley
Anyone can make one: For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and the best voices will rise to the top. The writer can show their personality: In blog posts, the writer has more leeway to add in their voice and personality than other types of writing. Blogs are a great form of mass communication: You can help people, learn new things, entertain your audience—the possibilities are endless and amazing.
Open in Who Shared View Duplicates (5) Issue with article?

CBS’s McMahon: News Media Must Double Down In The Face Of Challenges

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By Kathy Haley
| TVNewsCheck Verified
As they recover from a painfully fraught 2024 election, news media —particularly local broadcasters — find themselves facing significant financial challenges at the same time that they are contending with a growing erosion in audience trust. Their response to these twin challenges must be to double down, according to CBS News and Stations President Wendy McMahon. “Never before has the work of a journalist been more important,” McMahon said.
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Local TV Strategies

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By Kathy Haley
| TVNewsCheck Verified
« All Events - 5:00 pm EDT Excelling in a Multiplatform World A fragmenting audience, a demanding advertising market and the possibility of regulatory relief have galvanized TV station groups to double down on serving viewers and advertisers across a multiplatform media ecosystem, where modernized workflows and a customer-centric focus will enhance revenue and cashflow growth.
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