I'm an award-winning financial writer, who spent 18 years at the Los Angeles Times and now write for CBS News, Kiplinger's Personal Finance Magazine, Inc. and Reuters, among others. Among the awards I'm proudest of are the Betty Furness Consumer Media Service Award from the Consumer Federation o...
Smart retirement planning is about you | KathyKristof.com
When evaluating a mutual fund's performance, I've always focused on year-by-year results. In doing so, I have typically brushed off a bad year here and there, as long as the fund did better than the market (or an appropriate index) in most years. But managing the Practical Investing portfolio has made me realize the folly of my approach. That's because I've seen firsthand how one especially rotten year can sink long-term results and make it difficult to catch up.
My 2015 setback has had a dramatic impact on my cumulative returns. On that basis, I trail my bogey by 31 percentage points. When evaluating a mutual fund’s performance, I’ve always focused on year-by-year results. In doing so, I have typically brushed off a bad year here and there, as long as the fund did better than the market (or an appropriate index) in most years. But managing the Practical Investing portfolio has made me realize the folly of my approach.
Let's just be clear: It can't be done. Millennials cannot save enough to buy a house by foregoing avocado toast. (Unless, of course, a particular millennial is ordering avocado toast every day, three meals a day, which even another millennial is likely to acknowledge is a bit excessive, not to mention tedious.) But let's say you're a fairly normal millennial with a reasonable penchant for superfoods, and you order two avocado toasts per week – eight per month – at a whopping $22 each.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".