A Gravity Road ad for Belvita has been named the number one most emotional ad of 2017 in a new report from System1. ‘Next Stop, Good Mornings’, which was released in February last year, was voted by 56,400 consumers worldwide as the ad that made them feel the most emotion. It features a tired train of commuters on the ‘most depressing day of the year’ (16 January), a pack of Belvita biscuits and a train guard who cheers up his passengers with a monologue of jokes and wise-cracking observations.
After decades promoting high-sugar, salt and fat foods, marketer Dan Parker is urging the industry to own up to its role in the rise of diseases such as obesity and diabetes – and asking them to donate their talents to promote nutritional remedies. Parker, who co-founded mobile marketing agency Sponge in 2001, is now channeling his efforts into Living Loud, a ‘charitable coalition’ comprising professionals from health, nutrition, digital, PR and advertising.
Expedia has consolidated its five worldwide communications accounts and handed the beefed up brief to Saatchi & Saatchi. The agency will work with the travel brand on creative development, brand strategy and execution from its headquarters in London and its Team One site in Los Angeles. Saatchi & Saatchi will create all brand advertising campaigns spanning TV, digital video, digital display, social media and outdoor.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".