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Katie Deighton on Muck Rack

Katie Deighton

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New York
As seen in: Techfluential by Deloitte, The Wall Street Journal, WSJ CMO Today, MSN, The Wall Street Journal (China), The Wall Street Journal (Japan), Yahoo Finance, Language Log, MarketWatch, Flipboard, Mint, Fox Business, The Drum and
I write, I read, I wear gold hoop earrings. Reporting on all things advertising and design for the @WSJ; forever perfecting my blowdry and Desert Island Discs.

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Articles

Hasbro's ‘aging up' strategy continues with a reattempt at adult Play-Doh

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By Katie Deighton Verified
| MSN Verified
Hasbro is unveiling its most grown-up brand to date. The 102-year-old toy company this week introduced Blooms by Play-Doh, the latest chapter in its strategy to increase the age of its average consumer. The new line comprises a series of modeling compound kits that guide users through the process of turning putty into floral arrangements designed to be displayed.
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Hasbro’s ‘Aging Up’ Strategy Continues With a Reattempt at Adult Play-Doh

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By Katie Deighton Verified
| The Wall Street Journal Verified
The toy company is recruiting an army of influencers to introduce the squishy stuff’s new Blooms line, five years after an earlier bid for adults petered out Blooms by Play-Doh represents Hasbro's latest push to age up its customer base. Play-Doh Hasbro is unveiling its most grown-up brand to date. The 102-year-old toy company this week introduced Blooms by Play-Doh, the latest chapter in its strategy to increase the age of its average consumer.
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Whoop hires Nike marketing veteran as wearables wars heat up

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By Katie Deighton Verified
| MSN Verified
Whoop, the maker of a screenless fitness-tracking wristband, is bringing on a Dutch Nike veteran to whip its brand into competitive shape as it sets its sights on international expansion and an IPO. Dirk-Jan van Hameren will join Boston-based Whoop later this month as chief marketing officer. The marketer and former Olympic track cyclist is best known for rising through the ranks at Nike, starting as a mailroom assistant in 1992 and taking on the CMO role in 2018.
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