It was an off-chance but typically cool meeting that led to Rankin and WeTransfer’s partnership. “I met the guys last year in Cannes and I was really impressed by their approach to creatives,” he recalls. “Damian [Bradfield, the brand’s president] was there speaking to me about working with Giles Peterson on their radio station and explained how they’re pushing the idea of music.
In the second episode of Creative Pursuits, The Drum asks why Iris’ design director Lolly Morris has created the alter ego of Stalker Doodle – an anonymous Instagram artist that recreates strangers’ selfies in Post-It note form. Morris’s method is simple: search #selfie on Instagram, select a photo, turn it into an illustration with pens on a Post-It note then video her masterpiece and send it back to Instagrammer. This all takes place within 10 minutes.
New York Bakery Co has unveiled ‘The Woman Who Runs New York’, a £4m campaign fronted not by a hotshot influencer, but by an 82-year-old swearing, smoking bagel shop owner named Edna. The Drum spoke to the brand and its agency Now to uncover the story behind the bakery’s biggest marketing drive since its launch in the 1990s. Tim Barkey, New York Bakery Co's marketing director, is hell-bent on reclaiming the New York authenticity of his brand.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".