Katie Duffy on Muck Rack

Katie Duffy

United Kingdom
As seen in: FutureWeek, Las Vegas Review-Journal, JD Supra, Otago Daily Times, Interac, The Staffing Stream, Rascal.News
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Articles

Adtech in 2026: How AI, CTV and Identity Will Drive Results

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By Katie Duffy
| FutureWeek
Julie Selman, SVP, Head of EMEA, Magnite “2025 saw connected TV (CTV) evolve at an unprecedented speed, moving beyond its roots as a brand-building tool to become a measurable, performance-driven channel. AI has encouraged this shift by enabling smarter inventory curation, automated optimisation and dynamic creative that ensures every impression delivers more value.
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Predictions for 2026: How Media and Marketing Agencies See the AI Shift Unfolding

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By Katie Duffy
| FutureWeek
Sean Betts, Chief AI & Innovation Officer, Omnicom Media “The biggest shift in 2026 will be the move from a web you browse to a web that is mediated for you. AI platforms are increasingly becoming the primary gatekeepers of the internet, displacing the familiar sequence of searches, clicks and website journeys, a trend already visible in rising “zero-click” behaviours.
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WPP and Natural History Museum Abu Dhabi Create AI Social Media Campaign

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By Katie Duffy
| FutureWeek
The campaign features one of the museum’s highlights, the Tyrannosaurus rex, reimagined as a social media star. The agency worked in collaboration with Oglivy Paris’ AI.Lab and Memac Oglivy to generate the “AI-ncient influencer.” The companies leveraged social insights to create an influencer that would resonate best with their audiences.
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