Personal branding is important for career management. In the competitive world of business having a personal brand, standing for something is a useful, if not essential, way to differentiate yourself. Successful managers recognise the importance of a marketing plan to help their organisation meet its objectives, and you should do the same for yourself. A strong personal brand can rev up your career and boost your business success. As an HR professional, that goes for you and your colleagues.
Trust – or lack of it – is going to be a big issue this year. The solution for organisations is to pick the right leaders, ensure they walk the talk, and make them open to feedback from employees and other stakeholdersWhile it’s only February and you’re probably sick of hearing predictions for 2014, HR magazine is going to make one. Trust is going to be one of the words of the year – trust, and more pertinently, lack of it, inside and outside organisations.
Politicians from both sides of the debate have focused on the impact a 'yes' vote could have on jobs in Scotland this week. Scottish independence would provide a unique opportunity for Scotland to create jobs within the country, according to Scotland's deputy first minister Nicola Sturgeon. Sturgeon was speaking on a visit to Steel Engineering in Renfrew. She claimed that Scotland is "among the wealthiest countries in the world" and would benefit from the chance to control its jobs market.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".