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Articles by Katie Lundin
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In the days of Don Draper, things were different. Day drinking and sexual harassment were acceptable, yes, but so was the idea that creative work was to be acquired under very specific circumstances. You had your account me..
Brand Identity
Brand equity is the value premium a brand has in the minds of consumers. Learn why brand equity is important, and how to improve and measure it.
Entrepreneurship
Here’s what investors are looking for in a business plan when an entrepreneur is lucky to land a coveted meeting with an investor.
Food Truck Branding: The Definitive Guide (2022)
Food Truck Branding: The Definitive Guide (2022) - crowdspring Blog 2% Image courtesy of Mobile Cuisine Deciding how to brand your food truck may be the most critical decision you’ll face as a food-on-the-go entrepreneur. A well-branded truck can draw attention to your business all day, every day, everywhere it goes. Follow our food truck branding guide, and your truck will race ahead of your competition.
Mental Resilience is the Key to Success in Business
Mental Resilience is the Key to Success in Business - Here's How to Cultivate More of It - crowdspring Blog 2% It is challenging to start a new business or grow an existing business. Being your own boss can be rewarding and fun. But, entrepreneurs and business owners also face obstacles, mistakes, uncertainty, disappointment, and failure. Accepting the inevitability of these challenges makes you better equipped to deal with them.
Public Relations Guide for Small Business (7 Proven PR Tactics)
Public Relations Guide for Small Business (7 Proven PR Tactics) - crowdspring Blog What is Public Relations? Public relations (PR) is a strategic communications process that influences, engages, and builds positive relationships that shape public perception and highlight the best aspects of your business. Public relations (PR) isn’t just a communications tool for big corporations. PR is a vital part of every company’s integrated marketing strategy.
Psychology in eCommerce Web Design: How to Increase Sales
Psychology in eCommerce Web Design: How to Increase Sales - crowdspring Blog Is your eCommerce website optimized to resonate with people’s feelings? Does your website design adopt psychology-based designs to have a positive influence on visitors? If it’s not, you’re missing out on sales. A poorly designed (or even average) website may not be enough to convince shoppers to part with their hard-earned money.
13 Questions to Ask Before Developing Your Brand Identity
13 Questions to Ask Before Developing Your Brand Identity - crowdspring Blog Starting a new business is an exciting time. Passion and enthusiasm keep you moving forward. You work long days and late nights to make your dream a reality. But, in all the excitement, it’s essential to pause and make sure that as you start your business, you’re not letting your doing get in the way of your thinking. There’s a misconception that you can launch first and wait to create your brand identity later.
The Definitive Content Marketing Guide
The Definitive Content Marketing Guide - crowdspring Blog What is content marketing? Content marketing is the practice of sharing content relevant to your target audience to build trusting relationships, increasing brand awareness, sales, engagement, and loyalty. Content may include blog articles, photos, memes, videos, podcasts, infographics, illustrations, or any media created with the intent of educating or entertaining your audience.
5 Ways Graphic Design Builds Profit for Your Business
5 Ways Graphic Design Builds Profit for Your Business - crowdspring Blog Business owners constantly look for ways to grow revenues and profits. This is often a more difficult task than most business owners expect. That’s why it’s so unfortunate that many business owners overlook one of the most important tools they have to boost sales and increase revenue.
7 Photography Logo Styles - Which is Right for Your Photography Business?
7 Photography Logo Styles - Which is Right for Your Photography Business? - crowdspring Blog Starting a photography business is a balancing act. Half art, half business… and a whole lot of work. As a photographer, you know what looks good. And you might be tempted to think that you can choose the best logo for your business without a second thought. But, logos – like a photography business – are also half art and half business. Logos are an important part of your photography company’s brand identity.
Branding - Inexpensive Strategies For Growing Your Business
09/01/21 If you think that branding is a luxury and something you can do in the future, when your business is successful, you’re not alone in thinking this way. In fact, some small business owners struggle to understand how branding impacts their businesses. As a result, they have difficulty justifying spending a part of their budget on branding. The problem is that these business owners often have a hard time growing their businesses. If they’re lucky, they might see modest short-term growth.
How to Start a Property Management Company
How to Start a Property Management Company - crowdspring Blog What is property management? Property Management is the daily oversight, operation, control, and maintenance of residential, commercial, community association, student housing, or industrial real estate by a third-party property manager. If you’ve thought about starting your own business, you’re not alone. Being your own boss offers many advantages. You get to choose your hours, live life on your own terms, and travel.
The Science of Logo Design: How to Choose an Effective Logo for Your Business
The Science of Logo Design: How to Choose an Effective Logo for Your Business - crowdspring Blog When you start a new business, you have a long to-do list. Choosing the right logo for your new business is near the top of the list. Logos are important. Without a brand-specific image like a logo, it’s impossible to distinguish one business from another. Well-crafted custom logo design bridges this identification gap.
Book Cover and Layout Design: A Self-Publisher's Guide
Book Cover and Layout Design: A Self-Publisher's Guide - crowdspring Blog The rise of self-publishing has leveled the playing field for talented authors of all genres. What was once seen as a backup plan is now the preferred path for many writers. Publishing your own book gives you complete creative control. It delivers a higher share of the financial reward. And, it’s easier than ever before with so many self-publishing platforms to choose from.
How to Build an Effective Brand Strategy
Poor design, a weak brand identity, ineffective marketing, inconsistent messaging, and bad partnerships can tarnish a brand. Before you obsess about the specific shade of blue to use for your logo or what font you’ll use on your website, develop a plan that will help you build a successful brand. Brand strategy can help you do this. Brand strategy is your plan for how you’ll help shape perceptions of your brand.
5 Proven SEO Tips That Will Improve Your Website
5 Proven SEO Tips That Will Improve Your Website - crowdspring Blog Search engine optimization (SEO) can seem like an impossible battle against an ever-changing, unseen foe. But, it’s a necessary battle. And, as we pointed out in our small business guide to SEO: If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. Every single website is at the mercy of Google’s algorithms.
Inexpensive Branding Strategies For Growing Your Small Business
By Katie Lundin, Marketing and Branding Specialist at crowdspring If you think that branding is a luxury and something you can do in the future, when your business is successful, you’re not alone in thinking this way. In fact, some small business owners struggle to understand how branding impacts their businesses. As a result, they have difficulty justifying spending a part of their budget on branding. The problem is that these business owners often struggle to grow their businesses.
Inexpensive Branding Strategies For Growing Your Small Business
by Katie Lundin of crowdspring If you think that branding is a luxury and something you can do in the future, when your business is successful, you’re not alone in thinking this way. In fact, some small business owners struggle to understand how branding impacts their businesses. As a result, they have difficulty justifying spending a part of their budget on branding. The problem is that these business owners often struggle to grow their businesses.
Brand Strategy: 5 Essential Components for Strong Company Branding
Brand Strategy: 5 Essential Components for Strong Company Branding - crowdspring Blog Great brands don’t happen by accident. They require strategy. There’s no one-size-fits-all solution. Branding strategies are as unique as the businesses they serve. But, every successful brand strategy must include essential components.
5 Inexpensive Branding Strategies For Growing Your Small Business
5 Inexpensive Branding Strategies For Growing Your Small Business - crowdspring Blog If you think that branding is a luxury and something you can do in the future, when your business is successful, you’re not alone in thinking this way. In fact, some small business owners struggle to understand how branding impacts their businesses. As a result, they have difficulty justifying spending a part of their budget on branding.
Choose a Profitable Niche for Your Business in 3 Simple Steps
About Latest Posts Katie Lundin Marketing and Branding Specialist at crowdspring Katie Lundin is a marketing and branding specialist at crowdspring, one of the world’s leading marketplaces for crowdsourced logo design, web design, graphic design, product design and company naming services.
15 Low-Cost Small Business Ideas You Can Start With a Small Budget
15 Low-Cost Small Business Ideas You Can Start With a Small Budget - crowdspring Blog It doesn’t have to cost a fortune to start a business. So many small businesses can be started with very little up-front investment. But, it’s important to remember that all of these business ideas are businesses. And, while they may not require venture capitalists or crowdfunding, they do require a bare minimum investment that will allow your business to function professionally.
Indie Community: Reading Books by Their Covers
Pandemic lockdowns have inspired people to embrace reading as a safe form of recreation and an excellent way to keep children engaged and learning. According to NPD BookScan, print book sales rose 8.2% in 2020 over 2019. But, if you’re an author who wants to compete in this growing market, it’s not enough to write a great book. Your book must also have a great, eye-catching cover that can amplify your marketing strategies. Book cover design is more critical than ever.
How to Start a Successful Online T-Shirt Business in 2021: The Definitive Guide
How to Start a Successful Online T-Shirt Business in 2021: The Definitive Guide - crowdspring Blog T-shirts are timeless. They’re the ultimate fashion chameleon. T-shirts can dress up, dress down, and express the wearer’s unique personality. They’re always in demand. And, starting a t-shirt business is easier than ever. Ecommerce platforms and print-on-demand companies make it simple to get started selling unique, one-of-a-kind t-shirts.
How to Start a Trucking Company in 2021: The Definitive Guide
How to Start a Trucking Company in 2021: The Definitive Guide - crowdspring Blog We’ve seen more new businesses started within the past year than at most other times in history. If you’ve thought about starting your own business, you’re not alone. Being your own boss offers many advantages. You get to choose your hours, live life on your own terms, and travel. Maybe you’re a professional truck driver and want to transition to owner-operator.
5 Design Tips to Win Customers and Prospects
Whether you’re just starting a business or working on your tenth startup, you should understand how you can put your prospective customers at ease, win trust and drive purchases. Your brand messaging is only as effective as the visual design that supports the messaging, so let’s take a look at how you can reassure customers and prospects with these five design tips: 1. Provide the right content.
Six Package Design Trends For 2021
Sponsors Is your product packaging ready for 2021? With so much going on in the world, it would be easy to let packaging design slip your mind. But, that's not a trap you can afford to fall into. After all, you may have an awesome product, but packaging often does the selling. Packaging design and graphics are too vital to be overlooked, thrown together, or left to grow outdated.
How to Evolve Your Restaurant’s Brand Messaging for a COVID-19 World
If your restaurant is communicating in the same way it did before the COVID-19 pandemic started, chances are good that your brand messaging won’t resonate the way it once did. Brand messaging refers to the communications on your website, on social networks, to your customers and prospects directly, and in your marketing campaigns. Whether you’re starting a new restaurant or trying to grow an existing restaurant, how you communicate impacts whether you build and grow a sustainable business.
Learn from Businesses that Are Thriving during the Recession
One in five small businesses has been forced to permanently close their doors this year because they were unable to adapt and evolve their businesses in response to the pandemic and the recession. But some businesses have found ways to thrive in the midst of the disruption. And, their actions can serve as lessons to light the way forward for those that are still lost. If your business isn’t thriving, learn from 8 businesses that are successfully growing their businesses during the recession.
Learn from 8 Businesses that are Thriving during the Recession
One in five small businesses has been forced to permanently close their doors this year because they were unable to adapt and evolve their businesses in response to the pandemic and the recession. But, some businesses have found ways to thrive in the midst of the disruption. And, their actions can serve as lessons to light the way forward for those that are still lost. If your business isn’t thriving, learn from 8 businesses that are successfully growing their businesses during the recession.
Why Product Packaging Might be More Important Than Ever
iStock/tiero Product packaging has developed an even more vital role in the COVID-19 world. Early shelter-at-home orders made food delivery and e-commerce a necessity, driving increased packaging demand. And concerns over surface contamination changed the way that many people interact with the packaging that arrives in their homes. Even with states reopening, these trends continue and most people expect that these changes will persist even after the pandemic is behind us.
3 Ways COVID-19 Will Change Packaging Design
Product packaging has developed an even more vital role in the COVID-19 world. Early shelter-at-home orders made food delivery and ecommerce a necessity, driving increased packaging demand. And concerns over surface contamination changed the way that many people interact with the packaging that arrives in their homes. Even with states re-opening, these trends continue and most people expect that these changes will persist even after the pandemic is behind us.
5 Strategies to Help Your Small Business Survive a Recession
Some say a recession is coming, while others say it’s already here. And while recession is a scary word for every business, it’s particularly worrisome for small businesses that may not have the same financial cushioning as large companies. That’s why it’s important to develop a plan to recession-proof your business today. As the economy takes a deeper dive, it will be much harder for you to respond in a timely manner and keep your business afloat. Don’t panic.
6 tips to turn your hobby into a successful business
Now is the perfect time to turn a hobby you love into a side hustle or full-time business. We all know that our career plays a major role in determining our life satisfaction. We spend a significant portion of our waking time at work. So, if you’re not jazzed to get up in the morning when starting your day, then it’s time to re-evaluate. Everyone dreams of having a job that they love.
Actionable insights on small business, marketing, entrepreneurship, design, and more, from crowdspring.
Web design is like a shark – for better or worse, it never stops moving. And, that constant movement leads to evolution, innovation… and occasionally some regrettable web design trends. Still, it’s good to keep ..
5 Important Design Features Your E-Commerce Site Must Have To Succeed
But e-Commerce web sites are unique. They need to manage inventory, process payments and provide a convenient shopping interface. And, they need to work harder to overcome the inherent uncertainties of the internet in order to inspire consumers to part with their hard-earned cash. The bottom line is that e-Commerce sites need to play by a different set of rules than a typical web site.
A 5-Step Guide to Revamping Your Brand Consistency (and Boosting Customer Trust)
Here's how brand consistency can help you put competitors in your rearview mirror. Katie Lundin Published 12:00 pm EST, Sunday, December 15, 2019 Photo: Credit: Weedezign | Getty Images Photo: Credit: Weedezign | Getty Images Image 1 of / 1 Caption Close Image 1 of 1 Photo: Credit: Weedezign | Getty Images The goal of any brand is to provide a recognizable, positive brand identity people will remember. Without a consistent brand presentation, you cannot achieve that goal. Why?
A 5-Step Guide to Revamping Your Brand Consistency (and Boosting Customer Trust)
Here's how brand consistency can help you put competitors in your rearview mirror. Katie Lundin Published 12:00 pm EST, Sunday, December 15, 2019 Photo: Credit: Weedezign | Getty Images Photo: Credit: Weedezign | Getty Images Image 1 of / 1 Caption Close Image 1 of 1 Photo: Credit: Weedezign | Getty Images The goal of any brand is to provide a recognizable, positive brand identity people will remember. Without a consistent brand presentation, you cannot achieve that goal. Why?
A 5-Step Guide to Revamping Your Brand Consistency (and Boosting Customer Trust)
Here's how brand consistency can help you put competitors in your rearview mirror. Katie Lundin Published 12:00 pm EST, Sunday, December 15, 2019 Photo: Credit: Weedezign | Getty Images Photo: Credit: Weedezign | Getty Images Image 1 of / 1 Caption Close Image 1 of 1 Photo: Credit: Weedezign | Getty Images The goal of any brand is to provide a recognizable, positive brand identity people will remember. Without a consistent brand presentation, you cannot achieve that goal. Why?
A 5-Step Guide to Revamping Your Brand Consistency (and Boosting Customer Trust)
The goal of any brand is to provide a recognizable, positive brand identity people will remember. Without a consistent brand presentation, you cannot achieve that goal. Credit: Weedezign | Getty Images Why? There's a phenomenon known as context-dependent memory, which states that people remember information best when they are in the original context in which they encountered that information.
Read This If You Want People To Remember Your Brand Better
Originally published at AW360. Article Takeaways: Defining brand consistency How consistent branding builds customer relationships Giving your brand messaging time to work You’ve probably heard by now that consistent branding is important. Everyone says so–it’s one of those common business truisms that, for many, goes in one ear and out the other.
5 packaging design mistakes and how to avoid them
We all enjoy a good meme poking fun at embarrassing mistakes online. But, it’s far less funny when your product or package is the butt of those jokes. Poor packaging leads to worse things than a bruised ego, namely lost sales and revenue.
5 Design Features Your E-Commerce Site Must Have
E-commerce is on a tear. Frost & Sullivan reports that annual B-to-B e-commerce sales will reach $6.7 trillion by 2020. Meanwhile, eMarketer estimates that global retail e-commerce will reach $25 trillion in 2019. With so much to gain, e-commerce businesses can’t afford to lose sales due to poor website design. For most websites, there are established best practices that can help you build a useful, functional site. However, e-commerce websites are unique.
Illustration is a Versatile Branding Tool - Are Your Clients Missing Out?
Illustrations aren’t just for children’s books and cereal boxes anymore. Businesses all across the web are realizing the power of illustration and putting it to work for their own brands. Successful web illustrator, and influencer of the modern brand illustration movement, Alice Lee observes: The landscape of tech illustration has gone through exciting changes in the last few years. We think that’s a bit of an understatement.
Rebranding can revive your business
Comment Marketing September 30, 2019 Katie Lundin is a marketing and branding specialist at Chicago-based crowdspring By Katie Lundin To read the entire article, please subscribe or sign in...
Rebranding Can Revive Your Business – Is it the Right Choice for You?
Rebranding isn’t a band-aid and is not a one-size-fits-all solution. Your valuable brand equity takes time to accrue and it shouldn’t be squandered lightly and without good reason. So, why rebrand your company? Rebranding may be the key to getting your business back on track. Rebranding is rarely a sign of weakness. It’s more often a sign of a company in tune with its customers and its market. Most successful companies, from Fortune 500 to startups, rebrand.
Nineteen Important BRANDING LESSONS from the Top Five Retailers in the United States
The top five retailers in the United States made nearly $230 billion in 2018. ($228.4 billion to be exact.) They must be doing something right. Walmart, Amazon, Costco, Walgreens, and Home Depot have each built strong brand identities and all benefit from powerful household recognition and strong brand equity. As we wrote previously: A brand is the sum of the experience your customers and customer prospects have with your company.
5 important website design features for successful e-commerce
E-commerce is on a tear. Frost & Sullivan reports that annual B2B e-commerce will reach $6.7 trillion by the year 2020. Meanwhile, eMarketer estimates that global retail e-commerce will reach $25 trillion in 2019. With so much to gain, e-commerce businesses can’t afford to lose sales due to poor website design. The bottom line is that e-commerce sites need to play by a different set of rules than a typical website. That’s because 97% of consumers research their purchases online before buying.
13 Important Branding Lessons from the Top 4 E-Commerce Giants
Simply showing up online with an e-commerce website isn’t enough to guarantee success. E-commerce giants Apple, eBay, Craigslist, and Etsy seem to have cracked the code. Together, they generated total revenues of over $275 billion in 2018. They're successful businesses and successful brands. (You may notice some big-name companies missing from my list.
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