How can you win a race when you can’t see 73% of the track? That’s essentially the problem B2B marketers are dealing with today. According to The APAC B2B Buyer Journey Research Report by Green Hat and 6sense, B2B buyers spend nearly three-quarters of their buying journey researching anonymously before ever contacting a vendor. This is the “dark funnel” in B2B—the invisible but critical phase where buying decisions are increasingly being made.