Katy Jensen
Orlando
Articles by Katy Jensen
What’s bigger: A 2,000 pound whale or a ton of fish?
Advertisers What’s bigger: A 2,000 pound whale or a ton of fish? In the wake of DeltaDNA’s recent publishing of its Game Profitability Index (GPI), there’s been much conversation as to what the findings mean. The GPI, which looked at data from 2,500 mobile games beginning in January 2016, unearthed a clear and seismic shift in the market’s deep oceans: the ROI of finding and feeding a whale is now second best to trawling for smaller fish, which, when added up, provide greater total return.
Hyper-casual, AR, header bidding and other trends to watch in 2019
Developers Indie devs: Hyper-casual, AR, header bidding, and console-quality games are trends to watch in 2019 Europe’s top independent mobile game developers gathered in Berlin, Germany for our Amplify workshop last month. The event covered everything from taking your game global to how creatives can influence your game’s design. We surveyed our indie dev attendees to see what they thought would be the biggest trends to watch in 2019, and what piqued their interest in 2018.
Ad Tech Deconstructed: What is header bidding?
The world of ad tech can be confusing—that’s why we’re bringing you our Ad Tech Deconstructed series. We’re putting ad tech under a microscope to examine exactly how things work. For today’s installment, we’ll talk about what exactly header bidding is and how it works. Header bidding is an advanced programmatic advertising method where advertisers are granted a “first look” at publisher inventory that is available across multiple ad exchanges simultaneously (also known as a “pre-bid”).
How to calculate eCPM
Advertisers Ad Tech Deconstructed: How are CPM and eCPM different? In the world of mobile advertising, there are a bunch of different models with which publishers price their ad revenue. One of the most commonly used models is the CPM model, which is based on impressions. CPM stands for “cost per mille,” meaning the cost per thousand ad impressions. So if a publisher charges $3.00 CPM and the advertiser has a $3,000 budget, the advertiser can expect to buy a million impressions.
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