Katy Jensen

Advertisers What’s bigger: A 2,000 pound whale or a ton of fish? In the wake of DeltaDNA’s recent publishing of its Game Profitability Index (GPI), there’s been much conversation as to what the findings mean. The GPI, which looked at data from 2,500 mobile games beginning in January 2016, unearthed a clear and seismic shift in the market’s deep oceans: the ROI of finding and feeding a whale is now second best to trawling for smaller fish, which, when added up, provide greater total return.

Developers Indie devs: Hyper-casual, AR, header bidding, and console-quality games are trends to watch in 2019 Europe’s top independent mobile game developers gathered in Berlin, Germany for our Amplify workshop last month. The event covered everything from taking your game global to how creatives can influence your game’s design. We surveyed our indie dev attendees to see what they thought would be the biggest trends to watch in 2019, and what piqued their interest in 2018.

The world of ad tech can be confusing—that’s why we’re bringing you our Ad Tech Deconstructed series. We’re putting ad tech under a microscope to examine exactly how things work. For today’s installment, we’ll talk about what exactly header bidding is and how it works. Header bidding is an advanced programmatic advertising method where advertisers are granted a “first look” at publisher inventory that is available across multiple ad exchanges simultaneously (also known as a “pre-bid”).