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Articles by Kayla Bartolucci
New Software and Tools To Help You Analyze Your Google Search Results
It’s unarguable that Google has aided us to advance our businesses and reach where it was not possible before. However, it’s inevitable that with every good thing comes some downsides. In this specific case, it’s the Google algorithm updates. There’s no question to the fact that these updates are supposed to make it easier or more efficient for website owners, but they can instead leave them feeling more concerned and confused than before.
Digital Retail Adoption
On today’s episode of Kain & Co., David Kain invites Todd Caputo, Dealer Principal with Sun Auto Group in upstate New York, to discuss how his used-car dealership is benefitting from digital retail. David has a unique background that includes automotive retail, OEM executive leadership and digital sales training and consulting. His 20 years in retail included various positions in sales and service at Jack Kain Ford, where he remains a partner today.
International Women's Day: A Look at Women in the Auto Industry
With International Women’s Day coming up this Thursday, March 8th, it’s a good time to take a step back and to evaluate where the automotive industry stands regarding women in the workforce. At a time when women are inching closer to fifty-fifty representation in most fields, it is significant to note that women comprise only a fourth of the auto industry, with the bulk of that number being in sales positions, and smaller numbers in manufacturing and maintenance.
How Tariffs on Steel and Aluminum Could Impact Dealers and Buyers | Car dealer bill aimed at dealership regulations on training stalls | Women in the Auto Industry
How Tariffs on Steel and Aluminum Could Impact Dealers and Buyers | Car dealer bill aimed at dealership regulations on training stalls | Women in the Auto Industry On today’s CBT Newscast for Tuesday, March 6th, 2018:How Tariffs On Steel and Aluminum Could impact Dealers and Buyers Cody Lusk, President of the American International Automobile Dealers Association, Took time to talk with CBT’s Jim Fitzpatrick about what President Trump’s new tariff proposal on Aluminum and Steel could mean in...
A CRM Developed By Car People For Car People
Did you know there is a CRM that was developed by car people for car people? Patrick Kelly, Partner at AutoLoop, walks us through why having the proper automotive CRM, XRM can help you sell more units. With AutoLoop’s vast understanding of cars, dealerships, and employees, we learn how they set out to build an electronic control log that has a familiar and user friendly process. Connecting you with your customer is what this CRM tool is all about.
Busywork to Generate Business
David says to stay busy, start developing a phrase he used when he was a salesperson and things got a little slow during the month, “busy work.” He suggest what goes into finding and creating “busy work” and shares several examples. I’m excited to talk to sales professionals out there who are looking to grow their business, and I want to share a phrase that I used when I was on the sales desk myself.
Writing SEO Rich Copy for Your Dealership Website
Before we can even get into how you can have an SEO rich website, it’s important to know what SEO content is. SEO stands for ‘Search Engine Optimization’. Simply put, it is the process of website optimization that makes it easier for users to find your website through search engines, such as Google. The ‘Content’ in SEO Content refers to any information is available on the web for your consumption.
Capitalizing on National OEM Marketing Campaigns in Your Local Market
A marketing strategy is a plan or strategy that your marketing team develops to get your dealership noticed in the best possible way. The way your marketing strategy is set up can determine how much visibility your automotive dealership will receive. If you want national coverage for your campaign, and you want to attract customers on a national level, you would want to use a National Marketing Campaign.
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