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Keir Thomas-Bryant on Muck Rack

Keir Thomas-Bryant

Manchester
As seen in: PCWorld, CIO, Macworld UK, TechHive, Sage - ES, Personnel Today, MACPA
Creator/writer. B2B content and social marketing specialist. This is my work account (tweets/shares all my own!). Personal social: linktr.ee/keirthomas
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Articles

How R Banks and Son Funerals Ltd supports its community

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By Keir Thomas-Bryant
| Sage - ES
Managing 13 branches, 49 staff, and hundreds of services a month is a good challenge to have, as R Banks and Son Funerals Ltd seeks to expand. This article discusses how the business gives its community an unparalleled and highly personal level of service, thanks to financial confidence and a trusted reputation.
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AI ethics and compliance: A practical guide for accountancy practices

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By Keir Thomas-Bryant
| Sage - ES
The seven PCRT bodies published topical guidance on the ethical use of AI tools on 19 January 2026, alongside an updated PCRT effective from 1 January 2026. The guidance introduces no new rules. It reads the five existing fundamental principles through an AI lens. You remain responsible for any work your practice produces, whether or not an AI tool helped create it.
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Client data and AI: A security guide for accountancy practices

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By Keir Thomas-Bryant
| Sage - ES
Data security is the most cited AI implementation challenge in the profession, named by 62% of accountants in AccountingWEB’s research, produced in association with Sage. Asked for their single biggest concern, accountants put accuracy and hallucinations first at 29%, with data security second at around 22%. Around half of accountants using external AI tools use them to research tax rules, which carries a confidentiality risk and an accuracy risk at the same time.
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