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Articles by Keith Fenech
Driving Customer Lifetime Value with Actionable Data
The customer is always right. Your software company probably does – and certainly should – side with most customers, even if they are wrong. When customers voice displeasure, you usually have a good idea why they’re right or wrong. But most customers don’t complain. If they’re unhappy with your product, odds are they’ll look elsewhere when shopping for new software.
Q&A with Steve Johnson, VP of Products, Pragmatic Institute
Revulytics sponsors a series ofProduct Management Todaywebinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. Steve Johnson is VP of Products at Pragmatic Institute, former CEO and founder of Under10 Playbook, and author of Turn Ideas into Products.
What Product Teams Can Learn From Trader Joe’s About Listening to the Customer
Save {{ articles[0].views | formatCount}} Views Join the DZone community and get the full member experience. Join For Free My colleague Michael told me about a great story he heard on a podcast from U.S. grocery store Trader Joe’s about why they sell bananas for 19 cents each instead of by the pound (not surprisingly, the episode is titled, “It’s About The Products”). CEO Dan Bane said he was watching customers in a Sun City, Arizona store, which was near a retirement complex.
Q&A with Product Discovery Coach Teresa Torres
Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. Teresa Torres, Product Discovery Coach at Product Talk, presented The Top 5 Most Common Rapid Prototyping Mistakes. She identified five common prototyping mistakes – and showed how to avoid them.
Leveraging Data for More Impactful, Relevant Feature Development
As a product strategy leader for a screen capture and video editing software business sees it, creating viable features for its software is only half of his team’s job. The other half is helping users connect with the value those features deliver. “If users don’t discover that value or fail to take advantage of it, we’ve failed.” On the surface, most software providers would say that they prioritize connecting with their customers. But in practice, they really don’t. Numbers play out that reality.
3 Ways to Become a Data-Driven Customer Success Manager
“You turn schools, companies and government agencies into [hiring company’s] product lovers.” It’s the first line of a job advertisement for a customer success manager at one of the world’s global software giants.
What can Trader Joe's Teach us About Customer-Centric Product Development?
In talking about how a product goes from idea to shelf on an “Inside Trader Joe’s” podcast, Matt Sloan, the VP of Marketing Product for the neighborhood grocery store chain, tells the story of his visit to Canada years ago, to a factory which made soup to be sold in frozen “pucks”. Sloan wondered whether other products could be made in the same way. Steel-cut oatmeal was a very popular breakfast at the time, but it takes more than 45 minutes to prepare.
Easing the Adoption of A Customer-Centric Product Development Process with Data
In search of a sort of customer-centric product development Nirvana (and the organizational tenants that allow it to flourish) known as high-tech anthropology, executives are willing to pay upwards of $20,000 to spend time with the founders of Menlo Innovations, according to an article in Forbes. The Michigan-based software design consultancy has achieved Apple-like mystique with its unique philosophy that guides both how it works and the work it completes for its clients.
May/June 2018: Table of Contents - Analytics Magazine
Features By Joseph Byrum Key technologies: What humanity optimized by artificial intelligence might look like: combining AI, big data, advanced analytics and autonomous systems. By Shashank Dubey Three critical mindsets – business case, entrepreneur’s and adoption – close the gap between big data investment and production. By Keith Fenech Marketing strategies: Why deep personalization strategies are crucial to each and every angle of product development and delivery.
Marrying Speed and Quality in Software Development: How Usage Data Helps
Take a quick glance at pretty much any software developer job description these days and whether it’s Amazon or a start-up, you’ll see that every business is looking for developers who can accomplish the difficult task of producing high-quality software on fast-paced schedules.
Mind the Product - Furthering the craft of product management by bringing together product people of all stripes.
Recently, Gartner revealed its top predictions for IT organizations for 2018. Among the expected buzz around technologies like artificial intelligence, blockchain, and the Internet of Things, was something a bit surprising to me. Gartner predicted that by 2022, most people in mature economies will consume more false information than true information.
Get SaaS-y: Empowering On-Premise Software with Usage Analytics
Consider this: by 2018, at least half of IT spending will be cloud-based, according to IDC. The trend toward moving workloads to the cloud is unmistakable and unstoppable. But even with the cloud’s increasing pervasiveness, software will not disappear. Talk to any CIO at an enterprise that made a substantial investment in on-premise software vs. SaaS and you’ll gather plenty of anecdotal evidence to that end. But even new enterprise software buyers are investing in on-premise software.
Driving decisions through your development lifecycle with data - SD Times
Stack Overflow co-founder Jeff Atwood has noted that he’s “a big fan of developers handling tech support calls for their software, at least a part of the time. It really motivates them to address the pain points users are experiencing, because they become shared pain points.” There is tremendous value in hearing firsthand how your users are engaging with the applications you’ve spent so much time developing, but you also need a scalable and objective way to reveal these insights.
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