Each week we ask small businesses key questions. Here, we speak to Kirsty Reid who runs the Teeny Weeny Farm at Dyke, near Forres. I grew up in Forres but left to go to university, where I studied history, did a PhD, and then became a university lecturer. I worked in universities for a long time, but got fed up being at a desk and longed to return to Moray. So, in 2011, I took a leap into the unknown, ditched my career and came home.
Nearly two-thirds of Scots worry about their credit or debit card details being stolen while they shop online, new research has found. Banking giant Barclays found one-fifth (21%) of Scots have fallen victim to an online scam or fraud. However, more than one-third (36%) of online shoppers across Scotland told researchers they either don’t know, or aren’t sure, how to identify a secure website when shopping online.
Aesop’s fable about the tortoise beating the hare provides a good analogy for investing. The trouble with investing is market noise – most investors generally know that, with time, they are likely to pick up a premium for owning equities relative to holding cash or bonds. Most investors also know that time helps to turn bad short-term market outcomes into positive long-term results and that it is costly to buy and sell investments, incurring tax and transaction costs.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".