Keith Quesenberry
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Articles by Keith Quesenberry
Bucknell professor: AI could quietly take over entry-level jobs
The following is an opinion piece by Keith Quesenberry, associate professor of practice in markets, innovation & design in the Freeman College of Management at Bucknell University. Lewisburg, Pa. — Artificial Intelligence (AI) is one of the most disruptive forces in both professional careers and higher education. As discussion of AI heats up and we debate whether future frontier models endanger society, current AI tools are being used today in businesses across the country.
Hong Kong Regulators Say Proposed Stablecoin Regulation Has Received Positive Stakeholder Feedback
Hong Kong regulators announced the conclusion of a stablecoin regulation consultation phase that saw stakeholders provide 108 submissions. The regulators claimed that the proposed regulatory requirements received positive feedback from stakeholders. Stakeholders Support Introduction of Stablecoin Regulatory Regime On July 17, Hong Kong regulators—the Financial Services and the Treasury Bureau (FSTB) and the Hong Kong […]
Globe Life director Rodriguez buys shares worth over $119k
Globe Life Inc. (NYSE:GL) director David A. Rodriguez has recently increased his stake in the company with a purchase of shares valued at over $119,000. The transaction, which took place on April 24, involved the acquisition of 1,500 shares at a price of $79.7233 each. The purchase by Rodriguez, who serves on the board of directors for the Texas-based life insurance company, reflects his ongoing investment in Globe Life’s future.
How to Unleash Your Brand's Potential With Social Media Storytelling
In recent Entrepreneur articles, I've been talking about the power of brand storytelling through a three Rs approach and by considering your brand's social identity . It may be easy to imagine how to tell a brand story in traditional media like TV ads or even print ads, but what about social media? Social media is an important part of most marketing communication strategies today.
How to Boost Your Brand With Social Media Storytelling | Entrepreneur
1 hour ago Running social media takes a lot of time, energy and a specific set of skills that might not apply to every business owner. Rather than devote the time you could spend on your own craft/skill set to social media, you can let a social media marketing (SMM) agency handle that for you Social media is a …
How to Make Sure Your Social Media Strategy Succeeds: Take a Cross-Discipline Approach
Listen NEW! Listen to article Sign in or sign up to access this feature! Social media is now a mature practice integral to the success of virtually every B2B organization. But, although other key marketing communication disciplines have clear "owners"—advertising is responsible for "paid," public relations for "earned," and marketing for "owned"—social media doesn't have one.
How to Combine Text and Visual Content for Better Social Engagement
Do you keep text and image updates separate? Have you considered how text and visual content complement each other? Pairing visual content with clever, descriptive text can create a true marketing force that leads to more interaction. In this article I’ll show you seven ways companies are using visual content to get better overall engagement. Most brands have text-based taglines, but how many are getting the most out of them?
Shedding Light on Dark Social Media
Dark social sounds like some ominous place hackers roam and illegal transactions happen, but this is not the dark web. Dark social has to do with social sharing of brand content that's hidden. Five years ago Alexis Madrigal coined the term dark social in The Atlantic. Some sharing of brand content is public and can be tracked, while other times sharing happens privately.
A Guide for Personal, Professional & Brand Use.
With 73% of the world's Internet users active in social media, 83% of Fortune 500 companies with social media accounts and 92% of recruiters using social media to find candidates social media is too important not to carefully consider your actions. Social media brings together our personal, professional and working lives in a way no other medium has before.
How to Use Native Ads to Support Your Social Media Marketing
Are you looking for ways to supercharge your social media efforts? Native ads not only help build your social followers and boost social engagement, they also drive high-quality consumers to your branded content. In this article you’ll discover what native ads are and how to integrate them into your social media marketing.
Where Business-to-Business Sales Start
Outbound business-to-business (B2B) sales are becoming less effective. A recent survey found that connecting with a prospect now takes 18 or more phone calls; callback rates are below 1 percent; and only 24 percent of outbound sales e-mails are ever opened. Meanwhile, 84 percent of B2B buyers now start the purchasing process with a referral, and peer recommendations are influencing more than 90 percent of all B2B buying decisions.
Fix Your Social Media Strategy by Taking It Back to Basics
Laura Schneider for HBR A recent CMO Survey indicates that marketers plan to double their spending on social media in the next five years. Yet IBM’s C-Suite Study reports that nearly half of CMOs believe they are not prepared to manage the challenges of social media. This disparity highlights an important, and potentially costly, problem: Marketers continue to increase social media spending, yet many are still uncertain about management, strategies, and integration.
Voice Search Is Exploding and Digital Strategy Will Never Be the Same
Apple’s launch of the iPhone 4s in 2011 introduced the world to Siri. Since then we've had Google Voice, Microsoft Cortana and Amazon Echo Alexis, but now voice search is poised for rapid growth with 55 percent of teens and 41 percent of adults now using it more than once a day. Businesses can benefit from understanding how this shift will disrupt current search (SEO), content marketing and social media marketing strategies.What is changing?
Voice Search Is Increasing: How This Changes Your Digital, Content And Social Media Marketing Strategies
Apple’s launch of the iPhone 4s in 2011 introduced the world to Siri. Since then we’ve had Google Voice, Microsoft Cortana, and Amazon Echo Alexis, but now voice and conversational search is poised for rapid growth. In a research report conducted in 2014, Google found that 55% of teens and 41% of adults in the US are now using voice search more than once per day.
Social Media Is Too Important to Be Left to the Marketing Department
When customers need help, they expect companies to offer it quickly through multiple social-media channels—but most companies aren’t set up to do that. Consumers also expect one brand account to respond to all kinds of needs, including marketing information and customer-service requests. But marketing managers aren’t trained to deal with questions or complaints about service or product performance.
Social Media Is Too Important to Be Left to the Marketing Department
When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they return to predominately one-way social media or content marketing.
Is Live Streaming Video Right For Your Social Media and Content Marketing?
Live streaming video has been in the news since the Meerkat app was launched Spring 2015 at SXSW followed by Periscope a few weeks later. Then in late summer 2015 we were introduced to Blab and, not to be left out of the video steaming movement, Facebook launched 'Facebook Live' to all users in Spring 2016. Yet, streaming video's been around for nearly a decade.
Supre Bowl 2016: William Shakespeare Holds Key to a Great Ad
As more than 100 million people around the U.S. and the world gather around their TVs on Feb. 7 for Super Bowl 50, many are tuning in for the ads as much as for the game. And what people are looking for in these much-anticipated and highly coveted commercial slots are mini-movies. This year, Ford’s vice president of global marketing said the company will not run a Super Bowl ad because it does not need to boost name recognition.
How to Stop Writing Yawn-Worthy Content
Every day, users are bombarded with content, consisting, on average, of more than 100,000 words in total, says Digital Marketing Philippines. If you want to stick in your readers’ minds, your content needs to stand out — and one of the best ways to do this is to tell a story. People love hearing stories as it allows them to relate and connect to the content, something that is difficult to do with statistics and data. However, to be successful, you need to master the art of telling stories.
Harness the Power of Personas for Social Media Marketing
Personas are not new. They have been around since the 1990s. What is new is taking personas and applying them to social media. A persona is a tool to summarize research about a target audience and help marketers and advertisers see the world from a single target person's perspective. A great tool, it is often used by Web developers, user experience designers, and B2B marketers. This article provides four approaches to creating personas to increase the relevancy of your social media marketing methods.
FoMO: Why Fear of Missing Out Could Hurt Your Social Media Efforts
Fear of Missing Out (FoMO) has been described as “the fear of regret, which may lead to a compulsive concern that one might miss an opportunity.” This fear can apply to missed social interaction, experiences, investments, new movies, apps, anything. Ultimately FoMO is fearing that we made the wrong decision on how to spend our time. I believe FoMO is pervasive among marketers, advertisers, entrepreneurs and business owners when it comes to social media.
How to Create a Social Media Marketing Plan
Do you want to make personal connections with your customers on social media? Interested in better ways to address their wants and needs? The key to engaging with your audience on a more personal level is to focus on the right customer, at the right time and with the right employees. In this article you'll find out how to create a social media marketing plan to put customers first and improve engagement.
Three Ways to Customize Content Across Social Channels for Greater Response
Do you create one post and push it out to all your social media channels? Have you thought about customizing that content to harness the strengths and characteristics of each channel? Consistency is important in an integrated marketing campaign, but that doesn't mean posting the same content in every social channel. In this article we will look at three examples of how to adjust campaign content to optimize response in multiple Social media channels. 1.
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