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Laurence Minsky on Muck Rack

Laurence Minsky

Chicago
As seen in: Harvard Business Review, MarketingProfs, CMSWire, BusinessMirror, The European Business Review
Covers:  advertising, brand development, brand activation, social selling, marketing
Marketing and Advertising Consultant and Contractor, Book Author, & College Professor

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Laurence Minsky’s Journalist Portfolio

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Hunter or Hunted? How Digital Media and GDPR Increases Importance of Inbound B2B Sales | The Euro...

Hunter or Hunted? How Digital Media and GDPR Increases Importance of Inbound B2B Sales | The Euro...

Today, through prior digital and social media research, organisational buyers approach their vendor sales tea…

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The Intelligent Way to Prepare Your Sales Team for AI Adoption

The Intelligent Way to Prepare Your Sales Team for AI Adoption

For any salesperson, Artificial Intelligence (AI) poses a dual, but opposing threat. First, it could take awa…

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When it Comes to Cyber Security, A Step Ahead is a Step Out of Harm's Way | The European Business...

When it Comes to Cyber Security, A Step Ahead is a Step Out of Harm's Way | The European Business...

Marketing in the digital arena is one great balancing act. On one hand is the need for data, including custom…

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How B2B Marketers Can Get Started with Social Media

How B2B Marketers Can Get Started with Social Media

Many B2B CEOs still believe that social media isn't right for them. And it's no surprise. The attention being…

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How You Make Decisions Is as Important as What You Decide

How You Make Decisions Is as Important as What You Decide

Conventional thinking has suggested that leadership positions go to those who aggressively plan their careers…

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Rotary Strengthened Their Brand by Simplifying It

Rotary Strengthened Their Brand by Simplifying It

It's no surprise that simplicity sells. Too many options can overload short-term memory, inhibiting the abili…

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Articles

The Missing Link in Content Strategy? A Chief Content Operations Officer

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By Laurence Minsky, Scott Wilder
| CMSWire Verified
Content chaos is killing efficiency. A Chief Content Operations Officer brings order, strategy and SEO sanity to the enterprise. Leadership alignment needed. Without executive ownership of content operations, brands face silos, wasted budgets and scattered strategies. AI strategy fragmented. Companies lacking centralized content leadership often deploy inconsistent AI tools, which drives inefficiency and higher costs. SEO at risk.
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How to Make Sure Your Social Media Strategy Succeeds: Take a Cross-Discipline Approach

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By Laurence Minsky, Keith Quesenberry
| MarketingProfs Verified
Listen NEW! Listen to article Sign in or sign up to access this feature! Social media is now a mature practice integral to the success of virtually every B2B organization. But, although other key marketing communication disciplines have clear "owners"—advertising is responsible for "paid," public relations for "earned," and marketing for "owned"—social media doesn't have one.
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Are You Doing the SWOT Analysis Backwards?

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By Laurence Minsky, David C Aron
| Harvard Business Review Verified
The SWOT analysis is a recognized tool to identify an organization, department, product, or service’s strengths, weaknesses, opportunities, and threats. Yet, despite the tool’s wide use, it’s often conducted ineffectively, making the analysis less than insightful with no clear path to action. Part of the problem lies in focusing on internal factors — strengths and weaknesses — first.
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