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Kelly Yin on Muck Rack

Kelly Yin

As seen in: Ipsos US
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Articles

[Webinar] KEYS: What can we learn from what happened in 2025?

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By Simon Atkinson Verified, Chris Murphy, Ajay Bangia, Kelly Yin
| Ipsos US
In this final KEYS webinar of the year, we’ll be looking at the last 12 months through the rear-view mirror. Our tour of the territory features: The public opinion balance sheet. It’s been a year when optimism was often hard to find, accompanied by an all-pervasive sense of nostalgia What it means to be an ‘American’ brand. The story of how consumers relate to American brands these days has lessons for all of us, whether based in the US or not Innovations in China.
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