Kelsey Lee on Muck Rack

Kelsey Lee

As seen in: Nature, MDPI, Science Magazine, Cell Press, Calgary Herald, CEOWORLD Magazine, How I Grew This: Real Stories of Digital Growth
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Articles

Introducing AIO Attribution: Measurement for AI-Driven App Discovery

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By Kelsey Lee
| How I Grew This: Real Stories of Digital Growth
Google has transformed the way four generations of internet users learn and discover information. For the last 20+ years, “Google it” has been synonymous with finding answers. But that’s all changing. The introduction and rapid adoption of AI-powered search and discovery platforms is transforming the way people learn and discover once again. While users are still searching, they’re increasingly reading AI overviews or turning directly to platforms like ChatGPT, Claude, and Perplexity.
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Branch Now Reports Creative-Level Performance for TikTok’s Upgraded Smart+ Campaigns

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By Kelsey Lee
| How I Grew This: Real Stories of Digital Growth
If you’re running TikTok Smart+ campaigns, you know the drill: TikTok’s newest campaign type uses AI to help optimize campaigns toward your performance goals. Now, TikTok has upgraded its campaign creation experience with a unified flow that lets you choose your preferred level of automation — full, partial, or manual. Even better: Branch and TikTok have teamed up to give you deeper performance granularity for TikTok Smart+ campaigns directly in the Branch Dashboard.
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7 Best Commercial Photographers in Minneapolis

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By Isidora Bojić, Kelsey Lee, Bruce Schlehuber, Josh Grubbs
| wonderfulmachine.com
Minneapolis is known for its lakes, but its true foundation is business. The city serves as headquarters for major national brands such as Target, General Mills, and 3M. Professional imagery plays a crucial role in how these companies present and sell their products, and that is the domain of commercial photographers.
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