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Keng-Boon Ooi on Muck Rack

Keng-Boon Ooi

As seen in: Wiley Online Library, Journal of Business Research, Journal of Retailing and Consumer Services, Emerald Publishing, SCImago Journal & Country Rank, International Journal of Contemporary Hospitality Management, International Journal of Retail and Distribution Management, Journal of Enterprise Information Management, Management Decision
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Articles

Why SMEs Want to Reduce Carbon Emissions? Ecological Responsibility, Legitimation, or Competitiveness

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By Yi-Hui Ho, Chieh-Yu Lin, Keng-Boon Ooi
| Wiley Online Library Verified
This study examines the influence of ecological responsibility, legitimation, and competitiveness on the intention of Taiwanese SMEs to adopt carbon reduction practices. It further investigates whether these intentions translate into actual implementation and explores the moderating role of employee green efficacy in this relationship.
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Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce

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By Garry Tan, Arts Swinburne, Keng-Boon Ooi, Zhucheng Shao
| Wiley Online Library Verified
1 INTRODUCTION The rapid adoption of social networking sites such as Instagram, Twitter, and Facebook in modern society has transformed consumer behavior and motivated businesses to participate in social commerce (Aw et al., 2023). Social commerce, as the definition demonstrated in Table 1, refers to the use of Web 2.0 technologies and social media platforms to facilitate interaction, participation, collaboration, and value creation between sellers and customers.
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Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA

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By Eugene Cheng-Xi Aw, Garry Tan, Stephanie Hui-Wen Chuah, Keng-Boon Ooi
| Emerald Publishing
Abstract Purpose The emergence of social media has brought the influencer marketing landscape to an unprecedented level, where many ordinary people are turning into social media influencers. The study aims to construct and validate a model to yield strategic insights on the relevance of content curation, influencer–fans interaction and parasocial relationships development in fostering favorable endorsement outcomes (i.e. purchase intention).
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