Last month, Bumble released a campaign targeting women’s vows of celibacy with slogans like ‘You know full well a vow of celibacy is not the answer’ and ‘Thou shalt not give up on dating and become a nun.’ The tone was supposed to be playful, borrowing from Gen Z’s humour, to poke fun at women’s wish to reevaluate their relationships with men. The campaign was instead perceived as condescending, controlling, and mocking of women’s efforts to regain agency over their bodies.