It's time to replace the unicorn as a symbol of startups valued above a billion dollars, and so I'd like to suggest the oil derrick. It's analog and very last century, but at least it exists outside of fantasy. And what image better conjures the tirelessly churning, seemingly endless quest for real liquidity from these privately held startups than an oil derrick? It seems every year for the past few years has begun with predictions that a gusher is finally coming for tech IPOs.
“Maybe we should think of today as normal and yesterday as the bluebird,” Microsoft (s msft) CEO Steve Ballmer said at the All Things Digital conference this week. He was talking about the economy, and how it’s been “reset” to a lower level of performance than we’ve grown used to. True enough, but I couldn’t help but think how aptly his statement also applies to Microsoft itself these days, as well as many of its struggling peers.
'After several seasons of drought, the IPO market for consumer tech may be finally seeing signs of life. For the most part, the IPOs with the strongest-performing stocks this year are in the enterprise space. AI startup Veritone is trading 93% above its offering price, for example, while enterprise-cloud company Okta has risen 72% from its offering price.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".