“Content Marketing” – sometimes referred to as “inbound marketing” or “digital PR,” is a tactic that’s been around for many decades, but the rise of the web – and social media – has made it a key tactic for business marketers – both B2C (business to consumer) and B2B (business to business). A number of factors have contributed to the attractiveness of content marketing in recent months, including:So content marketing is more important than ever today.
Marketers universally think of audiences when buying media and advertising. In search marketing, however, audiences have traditionally been ignored because they weren’t always available as targetable entities, but they are now. If you aren’t riding the wave of targeting options that revolve around audiences, you’re both wasting budget and missing out on what might be your most profitable targeting strategy.
Content marketing – a marketing discipline that today is increasingly being rebranded as “digital PR,” “pull marketing,” “inbound marketing,” and “digital storytelling” – has been widely accepted as a valid method for individual entrepreneurs and B2B businesses seeking to attract qualified leads, sales, press coverage, and interest. Almost 90 percent of B2Bs currently incorporate some level of kind of content marketing into their marketing plans, according to the Content Marketing Institute.
@Selkoe Just shot U LinkedIn invite. We met via Miles Rose when u were @karmaloop. Would value your thoughts on something. 30-minutes max. If you need a fee (or better yet, a donation to a nonprofit of your choice) in order to clear your calendar for a brainstorming, please LMK.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".