But blocking good customers may hit a company’s bottom line harder than they’d think, and in ways they haven’t anticipated. Here are 10 things retailers need to know about blocking good customers as they work to grow their business. Retailers have come to expect some collateral damage in their never-ending battle against fraud. After all, it’s impossible to block fraudsters without accidentally blocking a few good customers, right?
If you haven’t tried influencer marketing, you may feel as if you’re in the minority. Many brands have plunged into it and seen a positive impact on revenue. And yet there are substantial risks that accompany influencer marketing that should scare any brand or agency wishing to engage in it. Influencer marketing is when brands partner with social media “influencers” — people with a large following on one or more major social media platforms — to promote their products or services.
Google announced last week that its Chrome browser – which today claims about 58 percent of the browser market – will begin blocking ads beginning on February 15, 2018. Not all ads will be blocked, of course: only those running on sites that Google determines are failing to adhere to standards established by the Coalition for Better Ads.
@Markein Congrats on the WCP deal. Agree that local journalism is super important, especially in DC. Actually, recently submitted a bid to Joe Ricketts to rescue the DNAInfo/Gothamist publications, but with a philanthropic twist. Would value your thoughts on the proposal.
@rwlord If you get a LinkedIn connection invite from me it's because LinkedIn suggested we connect. And as I went to click on your profile (since we've met several times) I expected LinkedIn to allow me to add a note. Nope. So, tweeting it out.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".