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Articles by Kevin Shectman
How Braze Overcame Data Leakage to Build Predictive Churn | Braze
Earlier this year, Braze announced the launch of Predictive Churn, the first feature in our new Predictive Suite. This collection of predictive analytics tools is intended to make it easier for brands to understand and proactively identify trends and insights about their audience, supporting smart customer engagement and helping companies build stronger relationships with their users. On its face, Predictive Churn is a simple feature.
One (Fictional) Marketer’s Journey: Duplication is Your Friend | Braze
Learn about Braze Canvas—within a Braze Canvas!—with our exclusive “choose your own marketing journey” story. In this installment, our hero discovered the power of Canvas duplication and the flexibility of Braze Teams. Jenny loves a good time saving hack, and thanks you kindly for your input! She hadn’t realized that she could not just an entire campaign or Canvas, but Canvas variants and steps, too.
One (Fictional) Marketer’s Journey: Connected Content is Your Friend…
Learn about Braze Canvas—within a Braze Canvas!—with our exclusive “choose your own marketing journey” story. In this installment, our hero gets familiar with the Braze platform's Connected Content dynamic personalization feature. Honestly, Jenny was skeptical of this suggestion. She has always been a little bit afraid of Connected Content. All those brackets and whatnot made this feature seem way out of reach for her more creative marketer abilities. Still, she was willing to give it a shot.
What’s MMS, Anyway? | Braze
How do you transform a text message into a multimedia experience? By sending an MMS message, of course. Learn the ins-and-outs of this vivid, eye-catching customer messaging channel in our exclusive explainer. How do you transform a text message into a multimedia experience? By sending an MMS message, of course. While the acronym may not sound familiar, you’ve no doubt sent and received them. Texts that include a multimedia asset such as a JPEG, GIF, or GIF fall into this category.
Crawl, Walk, Run: Adding Web Push to Your Cross-Channel Strategy |…
A reminder pops up that your next video call is about to start. The dating website you recently joined just sent you new matches. Someone commented on the video you shared earlier today. Oh look, your favorite show has a new episode. Did you see that stock market alert that just flashed across your screen? Oh, good—your grocery delivery is about to arrive.
Build vs. Buy: 5 Key Considerations | Braze
It’s an age-old debate. When it comes to delivering new technology solutions, should you build them in-house or buy them off the shelf? While this classic conundrum is by no means a new one, it remains top of mind for teams large and small. Having worked with hundreds of brands—from the well-oiled enterprise to the agile innovator—we’ve seen firsthand just how important answering this question can be. And spoiler alert: There is no magic answer. And oftentimes, it’s not an either/or decision.
What Are Exception Events, Anyway?
The prompt you receive to complete your dinner order, after your food's already arrived. The email campaign you receive asking you to donate to a cause, after you've just made a considerable contribution. The notification that pops up, telling you to check out your latest social media updates, while you're actively browsing through them in the app. The text you get telling you to check your account balance, immediately followed by an email telling you to do the same thing.
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