Obviously, you need to read that in your best Noddy Holder voice – preferably in your head rather than out loud to avoid funny looks on the bus or at the supermarket checkout. The festive season is well and truly upon us as shops, restaurants, hotels, pubs and bars look to capitalise on a period that, for independents in particular, can represent as much as a quarter of their annual income. Make no mistake, the next few weeks are absolutely vital for small businesses.