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Khalid Naseem on Muck Rack

Khalid Naseem

Karachi
As seen in: The Nation (Pakistan), WARC, Pakistan Observer, Journal of Infection, Aurora (Australia), synergyzer.com, Aurora Magazine (Pakistan)
Strategic brand guru 🚀 | 20+ yrs crafting communication plans 📈 | Market insights aficionado 🌐 | Content creator 🖋 | Empowering the marketing community 🎯
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Articles

Marketing Through the Crunch  in Pakistan

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By Khalid Naseem
| synergyzer.com
Economic downturns are a recurring feature of the capitalist system we have inherited. Such downturns are here to stay, and even if they fade temporarily, the threat of their return looms large. When a downturn sets in, the consumers’ buying behaviours change, influenced by job uncertainty, decreasing purchasing power, and financial concerns. Psychological factors also play a role, including low confidence, uncertainty about the future, and diminished self-esteem.
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Shoppable Ads: The Future of E-Commerce and Digital Advertising

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By Khalid Naseem
| synergyzer.com
Bridging the Gap Between Browsing and Buying. Shopping has evolved from window displays to instant clicks, and now, shoppable ads are rewriting the rules. These dynamic ad formats erase friction, turning inspiration into immediate action. As e-commerce and digital advertising merge seamlessly.Brands must rethink engagement, because the future of shopping isn’t just online; it’s in the ad itself.
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Seven Reasons Why AI Can Fail You

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By Khalid Naseem
| Aurora Magazine (Pakistan)
This article delves into the reasons why creativity is an area where AI cannot surpass the human mind, emphasising that every individual’s unique experiences and backgrounds influence their creativity, rather than algorithms processing information from a common pool. 1. Unique Experiences Shape Creativity Everyone goes through different life experiences, which inform their creative thinking; people have different cultural and educational backgrounds, life circumstances and social upbringing.
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