It’s Monday morning. You walk into your local café and order a hot drink on your way to the office. As you wait for your name to be called out, you scroll on your phone, swiping past a stream of green-hued lattes that dominate your feed. You watch other customers sip from designer, ceramic mugs. “Small matcha latte for Alicia,” says the barista. Once a niche beverage, matcha is now a mainstream staple in Australian café culture.