Shocking though it may be to millennials given how much our demographic enjoys gabbing about craft beers and rosé, young people aren’t drinking as much alcohol as previous generations. So much so that Goldman just downgraded two beer companies: Boston Beer and Constellation Brands. Because it’s not just that millennials aren’t drinking as much booze in general, it’s also that millennials have a clear preference for wine and spirits over beer. The other part of the story?
First, there was milk. And it was good. Then, there was nut milk, and it was good, mostly, but also weird sometimes. Then, there was cereal milk, and it was so good, we made it into soft serve. And then there was Cheetos milk. And well, I don’t know what to make of it. Related article: Cereal-crusted mozzarella sticks take us to a happy placeAs the mad scientists at Pepper.ph are behind the cheesy infused milk.
In between tweets about the latest episode of The Bachelorette and Trump Jr.'s emails, you may have heard about SFMOMA's texting service. The museum's collection is gargantuan—so much so that it can usually only show about 5% of it at a time—SFMOMA says that to display all 34,678 pieces, they'd have to construct another 17 SFMOMAs. So, in an effort to provide more people with the ability to see more pieces of art, they launched Send Me SFMOMA.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".