Paras Griffin/Getty Images for ESSENCE Getting your Trinity Audio player ready… The 2026 ESSENCE Festival of Culture Presented by Coca-Cola is just around the corner. If you have not purchased your tickets yet, you may miss out on the biggest event of the year in the heart of New Orleans. The festival will take place from July 4 through July 6 and will feature celebrity panels, vendors, beauty activations, networking opportunities, musical performances, and more.